Importance of Social Media in Internet Marketing

~Others

Aug 24, 2016

145 Views

Social media is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialise, interact, shop and has also brought new channels to digital marketing as well.

Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, StumbleUpon and YouTube.

Some interesting statistics about social media:

To get a better idea of the impact social media has on marketing, have a look at these 10 interesting statistics:

· There are 135,000 new twitter users per day

· Twitter has 288 million monthly active users

· The average number of tweets per day is 58 million

· Facebook has more than 500 million active users

· 21% of marketers say that social media has become more important to their company over the past six months

· 74% of all marketers say Facebook is important to their lead generation strategies.

· 23% of marketers are investing In blogging social media

What are the advantages of using social media in internet marketing campaigns?

There are many advantages of utilising social media for promoting both online or offline products and services.

It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly go to thousands of users around the World. In fact social media is the fastest way (even from TV and Radio) to make an announcement or spread a message.
It’s a trend – Social media is a trend you cannot ignore if you want to stay close to your customers and in synch with the latest developments in marketing. Digital Marketing services
It’s one of the ways to interact with your customers and find out what they want – With social media your customers can show that they like a product or piece of content by voting (Like, Tweet, +1) , commenting and sharing. As a marketer you can analyse these statistics, talk with your customers and find out how to make your products, content or services better.