Importance of SEO In Digital Marketing

by Jennifer Lee Education

WHAT IS SEO?

It's Simpler Than You Think!

SEO or Search Engine Optimization is an activity to gain top search engine rankings.

It basically works on keywords, it is generally used to gain top rankings in Google’s search results using relevant keywords as it makes Google, yahoo, Bing or any other search engine that your site is more preferable than competitors so it automatically ranks you higher.

Social media is again very powerful when it comes to generating visits to your site it can generate potential visitors to your site but mostly users comes from search engines like Google, yahoo etc. As it is the primary approach of every user. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines drive traffic to your site. If they can’t find your site then you may be losing substantial traffic to your websites.

A site isn't really a site until you have content. Content is very important that gives you an edge over web. So we all should focus on uploading a unique as well as catchy, concise content. As it helps Google ranking our page. It also one of the most popular Seo strategies.

SEO FRONTEND

SEO on site is a practice for optimizing web pages to generate relevant traffic to our site. Content and HTML source code of a page are both comes under On page Seo.

On an average we have around 10 second to convince to our visitor in these first 10 seconds we have to impress him so that he cannot leave if he stays then 80% chances that he likes our content and web site plus the more interactive, communicative is the site, the longer is the time visitors stays on it and their visiting frequencies will increase drastically.

If we put our best efforts in sorting and making categories that we will see a great boost in our site traffic. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing. That’s why we learn seo training course.

Backend Seo

These are those activities that we perform outside our website. These are like

Link Building

Social Media Marketing

Social bookmarking

First let me explain about the importance and benefits of off-page SEO.

Why is Off-Page SEO important?

Search engines have been from a very long time trying to find a way to provide best results to the searcher.

To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

An off page Seo provides a very good indication that what the world think about our site and online seo course is popular. When its preferred by many websites through refer links that means people likes our content and trust us thereby recommending other to visit, this helps Google in ranking our website.

A web site that is content rich, fast and user friendly is more likely to be preferred by other websites. It is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.