Gone are the days when companies need to spend a big fortune on advertising and marketing because they only rely on tri-media to place their ads. Now, technology has revolutionized marketing strategies and even paved way for small entrepreneurs and local businesses.  

The buying process nowadays has changed. But the downside is that the market is already crowded, there’s an abundance of information, thus the attention of the consumers is becoming shorter. To overcome this, marketers need to find or create a new way to reach and capture the attention and build lasting relationships of potential customers. This is where local business lead generation comes to play.

Sadly, only 42% of the business owners have an active plan in place. And for local businesses? They are not that interested because:

 

However, they do not realize that:

According to the B2B Lead Generation Marketing trends survey by IDG, the most effective lead generation tactics being used today are:

Of the four, the least expensive and faster approach is the company website and email marketing. The company website serves as an inbound marketing strategy while email marketing is the outbound marketing strategy. 

Your website is your online shop. Its where your audience needs to go to convert into a buying customer. But in order to have a conversion, you need to guide your audience to your website first:

You need your website to be well presented and informative, providing high quality and valuable content to your audience. You can post blogs, useful (not promotional) content like videos, images, and infographics and promote them on social channels.

 

Search engines are looking for natural links, thus the more informative and useful your content is, the more likely people will engage to it naturally, which in turn will boost your SEO ranking. 

Email marketing is an effective way of introducing your business to prospected clients and build a long-lasting relationship with them through content and message.

By running an email marketing campaign, you create that personal connection to them. You can invite them to visit your shop and give discounts or product information, keep them updated about your products and more. Your email campaign is a good platform so that you can establish a strong foundation and connection to your new clients. 

A perfectly combined outbound and inbound marketing technique can boost the number of visits and views you generate. Eventually, you’ll see an ultimate increase number of potential customers you can pass on to your sales team. 

The bottom line is that you can maximize your marketing efforts when you go online. One great thing about local businesses is that its more convenient, you can have personal connections and your neighbors and friends can be great resources and customers. How much more if you can also reach those who are unreachable with word of mouth and referral? The opportunities are endless. 

But remember, this can take a lot of time and effort before you can succeed. If you are new to this kind of marketing strategy, I highly suggest that you get a lead generation specialist to do the job for you, while you focus on other more core business tasks.

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