Importance of landing page for your mobile app
by WeeTech Solution Pvt Ltd Best Mobile App Development CompanyApp
Landing page plays a vital role in marketing the app in the most effective way.
With the availability of millions of apps on Google Playstore and iTunes, the
competition amongst the apps is now increasing tremendously. Considering which
it is essentially important to market the app so as to reach to our target
audience. Many of us must not be aware of the landing page of an app, but to
our amazement it plays a significant role in marketing the app. Landing page
serves the best best platform for marketing the app, creating a buzz of your
app and making people aware about the existence of your app.
The
importance of landing page basically is before the launch of the app and even
after the launch of an app. Lets evolve the importance in detail:
Importance
of Landing Page before the launch of an App:
1) Creating the list of
e-mail ids:
Landing
page allows you to reach the people asking them to subscribe to your updates
about the app’s progress. This activity of yours will help you build the E-
mail ids list which will be useful some or the other way in near future.
Social
Media is hype now. People nowadays are more active on social media. Landing
page can easily branch out to social media by creating a link to the landing
page which will help you build the base of the presence of your app on the web.
App
landing page will allow you to test your app, shaping its identity as a brand.
You can test the typography, color combinations, working of your app, app
pattern based on which changes as per the needs can be made before actually
launching the app.
4) Initiate with the SEO:
Positioning
the app in the SERP’s is essentially significant. Landing page enables you to
undergo the process of testing the keywords based on which you can decide to
choose keywords for the title and description of your app.
Importance
of Landing Page after the launch of an App:
1) Call
to action:
Landing
page enables the app users to reach you in the most convenient way.
2) Boost your Social Media:
With
the landing page, your social media should evolve too. You can build a
community with the help of social media channels, make users aware of its
existence as this will engage them in your app.
Strengthen
your brand experience by creating a unique app name and icon. App landing page
will help you making the app name and icon more presentable and attractive.
Contact
and Support information should be well displayed on the landing page. It is
important to ensure that all the customer queries are well answered and
reverted on time to build trust in the users.
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Created on Nov 8th 2017 03:34. Viewed 965 times.