Importance Of Headline In An Ad And How To Make It Effective

When you own a business or are a part of a business owned by someone else and have got the responsibility of writing an ad that is to be posted online, you would try you level best to make it as efficient as possible, so as to capture the interest of your readers, which in turn will make way towards your products and use them if they find them appropriate. As the general saying goes, ‘first impression is the last impression’, so is believed and accepted by the world. The online ad that you write is the first impression of you, your company, your products and your attitude. The customers are smart enough to judge the product or items from the very advertisement they glance at.

In such a difficult but opportunity-rendering scenario, it is very important that the advertisements that you write are efficient enough to offer you good returns. Though the content of ads could almost be same, the headline or the very first line is very critical for an free online business classifieds. This is the line that grabs and captures the attention of the buyers and lures them towards your advertisement. In such a case, it is important to write an effective headline for your ad and create a good first impression.

Some steps to write a good and effective headline for your ad are:

·         Capture the attention: Though capturing your prospect’s attention is not an easy task, you could simplify it by writing an effective context that, for a second, makes a reader feel that it is the last chance he could get. For example: ‘limited edition sports items at unbelievable prices’ or ‘grab the sunglasses before they are gone’. The customers should uncontrollably have a glance at the entire content. Also, the visuals for the headline should be proper. It could also have a nice impression if the visuals are bright and dark, capturing the eyes. Animated headlines and blinking effect in the headlines also capture the attention of the users.

·         Know who will read your ad: In other words, target your audience and then think of the headline. If the product is meant for one and all, the headline may or may not do any good, but if it is for specific audience, it could capture the attention of the users. For example: if you tend to sell the sports items, you should target the youth that visit the online ad site. The headline for such items could be ‘your energy and our products- a winning combination’. In such a way you could trick your audience with the headline.

·         Be precise and look to benefit: The customer is smart enough to know by the headline, if it is for him or not. He would ask himself the question, ‘what will I do with it?’ Therefore, be careful of the benefit of the customer while writing the headline for the online advertisement.

 With the above methods, you could write an effective headline for your online advertisement, the one that would render you heavy returns and increase the confidence owned by you.