Importance Of Having A Website

Looking at the current digital era, having a website is as essential as having a personal phone number. Recent research says that six out of ten customers expect a company to have an online presence. Almost 93 percent of crucial business decision starts with a Google search or any other search engine. What that means is that if you do not have a website you are only reaching just 7 percent of your market.

These statistics or data is the same as consumer purchases and can sometimes even be higher for a few large ticket items. The larger the value of the product, the more online research and shopping people do in general. Remember, almost 40 to 50 percent of any consumer purchase of recent times starts with an online search. Why make your customers wait longer, searching for you? If you are owning or operating a business, engage a good web design company in Singapore to help you take a step further into the world of the internet.

Here in this blog, let's now look at some reasons for the importance of having a website.

·        24/7 Online Presence- Owning a website means that all your potential customers are able to see you or shop from you at any time of the day. A website can even help in securing customers outside your business hours as they can have easy access to your product information, sitting at the comfort of their home. Adding to all these, most of your competitors might have an online presence, and there can be a good chance of you losing customers by choosing to stay offline.

·        Market Expansion- Making your own website makes your business accessible to anyone in any part of the world. The website is the one and only way to break through geographical borders and make your small business reach its topmost level. Any person from any part of the world can have a glance at your products or services and, at the same time, become a new potential customer. It is important to engage a good web designer with years of experience in this field who can help you in building a perfect website for your business.

·        Advertisement- Presence of several online advertising tools like Facebook, Google AdWords, Instagram can give you the power to reach out to your potential customers with a lot more reliability and accuracy than any other traditional form of advertisements. Search engine optimization is also another great way to drive in organic traffic to your website and see an increase in sales figures. All these can help your website reach the first order of Google algorithm and makes all your products or services visible when searched for.

·        Opportunity to Grow- Your website can be a great way to refer to any of your potential investors. It shows the credibility of your business, what your company is all about, what it has achieved, and what can be your future achievements. In short, your website can help you grow in a completely new way which you have never thought of.

So, are you looking for a brand-new start of your business in the online market? We are happy to help you. As one of the best digital marketing companies around, we can make your business reach some new dimensions that you might have never thought of before.