Impact of Digital Signage on Travel and Tourism

The digital signage industry has come of age with its sure-fire formula of engaging customers at every touch point. There are many innovative ways of attracting audiences with compelling content and calls-to-action that interacts seamlessly with smartphones.

For example, the travel and tourism industry is booming with a growing focus on interactive information powered by digital signage players. Younger travelers are using this platform to better understand and explore new destinations. They start looking for digital signage to stay connected while traveling from one place to another. Some ways digital signage can improve their experiences are:

It Offers Seamless Connectivity

Contemporary travelers are always looking for seamless connectivity with their smartphones, especially when they visit unknown destinations. In this regard, digital signage players using Beacons, Bluetooth, or NFC can keep them connected and informed throughout the destination.

Such digitally empowered signs can work as a virtual concierge, providing all kinds of useful information, event tickets, coupons, and helpful maps. This sort of engagement is preferred by today’s millennial generation. Using this kind of on-the-go connectivity, smartphone users can also receive personalized push notifications from nearby stores.

It Advertises Local Businesses

Local businesses and establishments can leverage another benefit of digital signage. It serves as a excellent advertising platform for them. The location-based services like beacons can connect businesses with visitors by sending them innocuous notifications regarding the latest offers and deals. This encourages travelers to explore their shops for unique services, products, or experiences. Just make sure you don’t overuse a good thing, or innocuous messages may turn nocuous.

This service proves extremely effective for local eateries and shops. For instance, a digital sign at a restaurant can send customized messages to the people. This message can include a menu special of the day and discounts provided instantly. Most people will take advantage of this benefit! In this way, it brings more business to these shops.

It Provides Live Information

After learning more about the local region and attractions, travelers can make informed decisions by looking for signage digital(http://www.keywesttechnology.com/products/breeze-digital-signage/). These digitally-empowered signs provide them live information and update regularly, so they are more likely to be relevant. This is also an example of a self-service solution, which provides customer-initiated data regarding local events, upcoming news, weather forecasts, and lots more. With this information readily available, travelers will feel more empowered to trek to these destinations. These positive experiences can also bring more recommendations for the attractions and establishments in a city. Another advantage is entertaining people when they are standing in long queues outside the famous tourist attractions. This technique has been proven to shorten the perception of wait times in many kinds of venues.  

It Enhances Wayfinding Capabilities

Navigation in a new city is a major concern. Smart digital signage systems help travelers to find their way and explore the entire destination by quickly sharing information. They can also learn about attractions of the city along with a complete route from one place to another. This interactivity goes a long way in enhancing the overall user experiences for people traveling with families.

These are just several ways in which users can benefit by looking for digital signage in travel and tourism industry. Share the best example you have seen where digital signage has been used to help travelers.