IMC Agency, Consumer Marketing, Corporate Communications

IMC is essential to small business owners because they even more so than large corporations cannot afford to misspend or waste money on a single isolated marketing effort.

An IMC plan should draw from all communications disciplines available, including online, offline, and interpersonal. An IMC Agency can be a benefit if you don't already have a network of trusted service providers including printers, promotional products companies and tradeshow planners who are familiar with your business. An agency can get things done for a client faster, more efficiently and with better quality for the same or lower price.

An Integrated Marketing Communications plan involves all aspects of marketing, across the entire company. This means that you are integrated all aspects of the company into a single cohesive plan.

Communication between two or more business owners becomes incredibly simple. As communication is improved, coordination is improved as well. Corporate Communications is the process of information through various means like the exchange of ideas, feelings, etc. Even non-verbal gestures play a vital role in this regard. Even a war could be won with effective communication.

Consumer Marketing is used to purchase products, retail products, transport products and buy or selling services. This concept is slightly different from other business marketing in terms of marketing research. Selling a product or service into a completely new market is difficult.

Corporate communication mainly focuses on media relations, crisis communications, reputation management, corporate responsibility, internal communications, investor relations, government affairs and sometimes marketing communication etc. This is purely responsible of company reputation.

IMC Agency is a customer-focused. IMC is not a strategy in itself; it is the tactical delivery of a communications plan. Here are some integrated marketing suggestions:

Ø Conduct research directly with your target customer through social networking, focus groups, online surveys or review sites.

Ø Assess your business and determine a unique selling message that not only separates you from your competitors, but directly addresses what you learned from your target customers.

Ø Include all communication channels - marketing, sales, and advertising and press relations- in a unified message, with feedback mechanisms at all consumer touch points.

Ø Ensure that your branding looks the same across all marketing channels, with the same logo, typeface, color palette, balance and emotional quality.

Ø It is extremely important that your website's home page perfectly matches the theme of your advertising and marketing campaigns.

Ø Use each marketing medium for its unique strengths.

Ø Integrated marketing should enable consumers to interface with the product at any point along the arc and to receive a consistent experience, whether it is from an online conversation, a voice on the phone or a sales call.