IDEAS you could use Amazon to improve your product listings

Here are 4 areas you could use Amazon feedback to improve your product listings

#1. Read the Amazon reviews to get into customers thoughts and opinions on product similar to yours.

There is a high probability that the product you are selling or maybe a product of the same kind is on sale on Amazon. What's cool about this is that there will be a lot of user generated contents in there. And you can use these user generated information to paint yourself a good picture of a product which people are looking for. These real opinions can be positive or negative - but all the same, you can take advantage of these opinions and comments to create and improve your product listing. Or even improve your overall content copy on your own prestashop-thirtybees e-commerce store.

For example if I am selling "iottie car mount dashboard pad product", and search for  it over at Amazon it will lead me to this product with a lot of reviews on it.

Find additional information that might help buyers on you website

I can of course be content to take the information the seller created for this product, or I could go to the reviews customers made about this product and find other information that might help buyers on my website.

So now I can offer additional information about my product and say, this "product is best suited colder areas" or say that "your product sticks to the dashboard even when exposed to sunlight/heat" for example.

#2. Watch out for negative comments related to compatibility and usefulness of the .product

Reading the comments I find for example remarks related to compatibility. This will give you a clearer picture about the weakness of your product, if the microphone does not work on certain types of devices. So it is important to make a clear and accurate list of all supported materials to avoid returns / unhappy buyers.

While not all products  have 100 comments, these customer comments will help you to filter the information that should be included and/or excluded in your product description page. This way, you not only benefit from Amazon with the added information that their users provided, you also is able to make amendments to your product page to make it better and offer a better information to your customers.

For example if I am selling Go Pro Camera. I would use Amazon to search for Go Pro Camera and look at the reviews to see for compatibility issues that users experience. Right away, I can see that, there are microphones that is not compatible with the Go Pro. This is an important information that is worth mentioning in your product description. It will give you an edge over amazon in the search keywords like "go pro camera compatibility".

These information are not found in the product description, but in the reviews. So, we can take advantage of that to pattern our content to what buyers are looking for particularly.

#3. Check the positive comments to determine the most liked strength of the product and mentioned it in your product description.

The positive comments are also a good guidance in your content creation. It provides you a way to identify product strengths to put forward. This way, you are able to make the information, both negative and positive, available to your customers to help them make better buying decision.

#4. Use Amazon trends to guide you as to what product to include or remove from your stock.

If you need to renew your product catalog, consider looking at the popular products on Amazon. Check out the  categories and it will allow you to see what product people are looking for the most.

Take particular attention as to what is going on in the category associated with your market niche. Look for trends that emerges to see if your product niche is among those. Sales are good barometer to look for as an indicator.

In conclusion

There are a lot that we can do with Amazon to improve our product listings. I must admit that far too often I go there to get an idea about the products I like. Why? Because there is a very strong community of buyers behind it. These are real information. Unfiltered and unadulterated by ads. So, they are the most reliable and authentic information anybody can get for free. Customers are looking for reliability and honesty. If we can provide them that using the information we gather from Amazon, then we are helping them a lot. We are adding value to our customers.

 Read full post article ideas to improve your product listing using amazon

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Nov 14th 2019 06:32. Viewed 371 times.

Share on APSense

Comments