Ice Cream Market In Thailand To Record A Positive Growth: Ken Research
Ken
Research has announced its distribution on, “Consumer
and Market Insights: Ice Cream in Thailand” which entails information on production and consumption demand,
market competition, players positioning, industry dynamics and forecast.
The report possesses overall
market value and volume data with proper growth analysis for the future years
for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk
Ice Cream with inputs on individual segment share within each category and
changes in the market share forecast for 2015-2020. It outlines the percentage
of sales within each category through distribution channels such as
Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks
Specialists, On-trade and others in 2015 along with relevant market share of leading players of brands and related growth
analysis from 2012-2015.It portrays consumption breakdown for packaging
materials and containers in each category, in terms of percentage share of
number of units sold. It well identifies the packaging material data for
Flexible Packaging, Paper & Board and Rigid Plastics; and containers data
for: Sachet, Tub and Box.
INDUSTRY DEVELOPMENTS
On-trade sales in Thailand reckon for the highest
share in the distribution of Ice Cream products in the market. Unilever PLC and
Nestle S.A. are the major leading players in the market.
The rising health consciousness amongst consumers
in Thailand is having a negative influence on the sales performance of ice
cream as consumers become more cautious of their diets and this further leads
them to limit their consumption of unhealthy products like ice cream, though
the overall ice cream market is not likely to suffer in future due to the same.
The 'Impulse Ice Cream-Single Serve' category has a
better higher level private label penetration than the 'Take-Home and Bulk Ice
Cream' category in the country.
Unilever Thai Holdings Ltd has witnessed the
strongest gain in value share in ice cream market in 2016 reaching 61%,
consolidating its leadership in ice cream.
Unilever Thai Holdings Ltd’s established presence and wide distribution network
and also sustained consumer interest in its brands since people trusted them
for their quality, while they were too widely available.
Flexible Packaging has persisted to be the majorly used packaging
material in the Ice Cream market from the very beginning of the market. It is
this packing only usually which assures the consumers of the quality of the
product they are buying.
Thailand's Ice Cream market is forecasted to submit
a high growth in both THB and USD terms during 2015-2020. Out of the categories
investigated, 'Impulse Ice Cream-Single Serve' is projected to register fastest
growth, recording a CAGR of 12.4% in the years to proceed.
The market has been greatly led by the 'Impulse Ice
Cream-Single Serve' category and is also expected to further account for the
fastest growth in value terms in the future years. Also, the use of Flexible
Packaging is forecasted to notice a very speedy growth in future thereby
leading to revenue generation through increased consumption levels.
Key Factors Considered in the Report
Thailand
Ice Cream Market Research Report
Thailand Ice Cream Market Growth
Ice
Cream Consumption Thailand
Thailand
Dairy Products Market Research
Ice
Cream Market Players Thailand
Thailand Ice Cream Market Size
Ice
Cream Market Future Outlook Thailand
Thailand Ice Cream Market Trends
Thailand Ice Cream Market Revenue
Thailand Ice Cream Market Share
Companies Covered
Artisanal
Producers, Chomthana Co. Ltd, F & N Foods Pte Ltd, General Mills Inc.,
Nestle S.A., Unilever Plc, American Food Co. Ltd.,
For more coverage click on the
link below:
Related links:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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