How Virtual Reality Impacts Public Relations?
Virtual is the new Real of the marketing world. Cutting-edge technologies such as Virtual Reality and Artificial Intelligence are surging the growth of almost every industry with its ‘fit-for-all’ characteristics. Be it a marketing team based in the US or public relations agency in Delhi, what all are looking for today is how to engage the audience with their content. How to draw the strategy which yields results? Virtual Reality, however, is emerging as a one-stop shop for both PR professionals and marketers. In regards to PR, Virtual Reality is a new way to engage the target audience group as it exceeds the boundaries of both space and time. Whether it is about taking one to future or a different place, VR-integrated PR campaigns are capable of telling the stories an innovative way.
VR and 360-degree technology is surely the future of brand communications. Digi Capital, predicted $30 billion of revenue that Virtual Reality will generate by the year 2020. With the latest technology upgrades and developments, it is easy to create a virtual environment for brand story-telling and bringing the customers into this environment for creating unprecedented experiences. It would transform the traditional means of splaying brand stories and content in the media; the audiences are no more merely the readers or audience but the part of each. They will now consume the content in virtual reality as everything will be happening around them. Instead of sharing pictures of the brand events, 360-degree videos can be crafted and sent out. It singles out every need of creating a linear narrative as the audience can sift the story on its own.
Virtual Reality tools such as Google Cardboard, Samsung Gear VR, and HTC Vive Headset would help brands observe and understand what the user feels and reacts to the story in virtual space. And smart PR strategies can be mapped out using the data and metrics based on user engagement. Since Virtual Reality is all about the game of eyes, users’ emotions and feeling can easily be deduced with the dilation. PR Companies in Delhi can specifically leverage virtual reality to communicate better with the brand’s target audience and gain empathy.
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