How to write an SEO proposal to eliminate client concerns?

As an SEO agency, you might be providing dozen of services to
your clients or prospects. To provide services to your clients, you show them
your proposal first. Right! I’m sure that it might happen with you that you’ve
spent long hours working on SEO proposals for a new perspective but it resulted
in no deal. Is it true? There are different SEO requirements of different clients;
you can’t simply create a proposal for each and every client coming to you if
you aren’t getting desired results from them. Then how to attract clients with
An SEO proposal? How you can eliminate their concern about your services?
Don’t
fret folks! You just need to create an umbrella of your services highlighted in
your SEO proposal template. How to create an SEO proposal template? Is that
your question? Well, today’s blog is only about how you can write an effective
SEO proposal for your clients. So let’s look at some of the sections given
below that you must-have in your proposal templates, with ideas around how to
create them.
Construct your SEO
proposal to eliminate client concern with following tips
1. Introduction
An
introduction is the most crucial part of any site page. It is what gives a
clear picture of your company profile. You must make sure that your SEO
proposal intro stands out from competitors. Outline the following points in
your intro:
·
Your company’s identity
– provides a deep review of your company how you started, members
of your team, why you love to do this work, etc.
·
Achievements of your
company – this is a good way to showcase your work and the logos of
your clients you delivered in the past. Your achievements differentiate you
from your competitors.
·
Your tools – talk
about SEO tools that you work with to perform SEO activities for your clients.
2. Business strength
of SEO
While
writing about SEO proposal make sure your clients understand the strength,
benefits, and value of the work they purchase from you. There are chances that
some SEO clients might not understand even the term SEO, so make sure your
proposal explains details in a precise way and educate the clients so that they
understand the scope of your work of how SEO converts to business benefits and
can help the client in boosting the bottom line.
3. Identify problems
with SEO audit section
SEO
is a big term for your clients; you need to show them how their website is
working or what they need to improve to get a good rank of the site. To show
them how their site is working you need to conduct an SEO audit highlighting
their site problem which gives a brief checklist including:
·
Issues with backlinks or broken links, if exists any.
·
Loading time and performance issue
·
Page structure issue and navigation issue.
·
Landing pages issues or user experience issues;
·
Keyword research ranking issues.
4. Strategy of Actions
Once
you’re done with highlighting problems now it’s time to fix them up with timely
action and plan. Talk about the activities that you will be doing the actually
proposed assignment. Fix their site problem with the following aspect of the
proposed action plan.
·
Give a brief review of the ‘keyword research’ and how it will
help your clients to connect with their audience.
·
You can give them detail about their competitor’s research
analysis and they are performing and what you can do to go ahead of them.
·
Provide them content strategy and link building strategy to
expand their site rank and make it more SEO friendly.
·
Show them technical aspects of SEO and tell them how it can help
them upgrade their site so that it can meet the requirements and best practices
set by Google.
5. Reporting plans
The
reporting plan is all about how your clients can measure results over time. You
need to explain how you will continue to provide the services. Here, you must
describe the maintenance plan and activities that you would do on a routine
basis. An SEO plan includes resolving initial problems and then setting a plan
for ongoing maintenance and improvements.
6. The bottom lines
Try
to finish your proposal with a super-short executive summary to win your client
completely. Never finish your proposal with a “Thank You” rather writes
compelling last lines. Make sure your last lines include details such as fees,
payment structure, timeline, terms & conditions, signature, etc.
To
conclude Once you have these above points on writing an SEO proposal in your
mind, you can easily create a compelling SEO proposal for your clients. Each
section might change on the basis of the approach you follow in SEO and the
suite of your services.
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