How to Write Ad Copy for a Digital Agency

If you are currently working as a writer or are interested in doing content writing in the future, you may have considered writing for a digital agency. Quality content writing is in high demand and many writers can make very good money just by writing freelance content, but the security and regular salary of working for a digital agency is definitely an appealing option. 

In order to get work writing at a digital agency, you need to make sure that you have the right skills that they are looking for and can consistently produce the quality content that is needed for all their clients. This article will help you to understand what digital agencies are looking for in a content writer and how you can prepare yourself to write great ad copy at a digital agency. 

Ability to Research

One of the best skills for any great content writer is the ability to do reliable research on a topic that you are writing about. Many freelance writers will specialise in writing content for a particular field or a particular type of business, which means they can draw from the same pool of knowledge to get their topic ideas and develop great content. 

When working for a digital agency, however, writers need to be able to cover a diverse range of topics for all their agency’s clients, who could range across many different disciplines and industries. This means that writers need to be prepared to do research on any companies or industries that they don’t have previous experience writing about, so they can still create accurate, knowledgeable content.

Knowledge of Different Styles

Similar to the need to do research to write great content for a variety of clients, content writers at a digital agency will also need to be able to emulate different voices and styles in their writing. Different client businesses will have quite different customer audiences and different company identities that need to be handled uniquely in terms of writing style. 

Being able to recognise and present your content in a different voice is essential to being able to match the marketing style and presentation needs of different clients. If you are applying for a writing position at a digital agency, it is always a good idea to be able to show your experience in writing different types of content and different writing styles.

SEO and Marketing Expertise

A final essential trait for any content writer at a digital agency is high level knowledge of SEO and basic marketing concepts. While your main job requirements in this position will be related to writing high quality content, that content is an integral part of a larger marketing strategy, so having an understanding of basic marketing concepts can help you to ensure that your content fits into that strategy and that you can work well with the rest of your team.

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Created on Dec 21st 2021 00:14. Viewed 568 times.

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