How To Use Social Media To Promote Your LMS

by IDS Logic Pvt. Ltd. Software Outsourcing Company

In today’s fast paced world, the prominence and position of online learning is simply unquestionable.  The concept of e-learning started to develop in the 90s with the development of the internet and various multimedia products.  Since then, LMS platforms like Moodle, Canvas and Blackboard have also evolved and it has been adopted by many academic organizations all over the globe. LMS is a scalable system that helps to support a wide range of educational experiences ranging from programs and courses to virtual universities. 

Since your target audience uses social media daily to gather the latest news and promote their own services and products, it is very important that your LMS follows suit and also connects with your audience via social media channels.

Here in this piece of article, we will discuss how you can use your social media to promote your LMS product or services that you want to offer to your audience.

Here is How You Can Do It:

Create a Facebook Page:

Create an attractive Facebook page for your business website. Use it as a platform to conduct surveys and polls that offer you the opportunity to improve your e-learning course and allow them to share their honest opinions as this will make your audience feel like their ideas matter and their voices are being heard. Use it as a platform to promote your LMS services to a wider audience and inform them about your updates and special offers.

Publish A Weekly Blog: 

There are various reasons why you should create and publish a blog for your LMS. This helps to increase your authority and establish yourself as an industry experts and also improves your SEO. Blogs also help to easily interact with each other. They can leave their comments on your e-learning articles and ask any questions that they have a doubt.  Try to cover a new LMS feature, or invite a guest contributor who can share a unique perspective on your LMS.

Create A Company Hashtag:

Twitter hashtags allows you to place all your e-learning articles at one place instead of making the clients search the entire site for relevant tweets.  For specific e-learning event, you can create a hashtag for new LMS product launches or any other promotional events. Your viewers will use the hashtag with their tweets to promote the product. You can share their positive experiences by using your LMS software and this will help in your LMS promotion.

Host Live Q&A Events:

Some potential customers often have queries or concerns that they have to address before making their final decision.  Live Q&A sessions offer a chance to interact directly and also get the answers they want. You can select your preferred social media platform and announce your event in advance, so that your followers have the time to create a list of queries. You can also record the session for viewing it later.

Join A Social Networking Group: 

This is an indirect form of marketing your LMS using social media, and this helps to significantly increase the sales if you can put in time and effort.  There are various groups that you can consider. Prefer to choose those that are related to your services and also have active members. You may offer tips that are beneficial for organizations and exchange information that helps them to make the most of LMS

Summary:

Your LMS marketing strategy will derive best results if you can use social media at its best. Social networks often give you the power to keep your visitors well informed about your products and services and help to build credibility.

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Created on Dec 7th 2018 06:00. Viewed 583 times.

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