How to Use Pinterest on SMO

by Avishek M. StartUp Enthusiasm, SEM

5 Simple & Effective way:

About Section : This is actually the primary section that casual guests tend to check once they land on your Pinterest page. So, you need to keep use of this chance. you simply have two hundred characters to speak your values to individuals and tell them however you'll be able to serve their desires. Since this section gets indexed by the search engines, don't forget to include prime SEO keywords here. additionally embody you town or state during this section therefore it's additional convenient for individuals to trace you.

Personal Logo or Photo: While developing a Pinterest page for your business, you're allowed to transfer a picture through the settings menu. keep in mind that individuals tend to induce a lot of related to a complete once they area unit tuned in to the name and face behind it. just in case of service-oriented businesses, personal brands or bloggers, the founder’s skilled head-shot will be a compelling means that to speak with the audience. you'll conjointly think about employing a complete emblem because it lends a company feel and conjointly enhances the pinner’s confidence that they're regarding the official complete.

Board Placement in Proper Category: As per an exploration conducted by Mashable, it's been seen that once individuals square measure browsing across your Pinterest page, the attention movement in from the highest towards the center of the page. this suggests that the boards that square measure positioned at the highest also because the center of the page get detected by the utmost range of viewers. Hence, it's vital to position your best, most relevant and common content within the high 2 rows.

Several Boards Work: Many new Pinterest users commit the blunder of speedily arising with some disparate boards with a handful of pins on them. In doing thus, you page lose its cohesion and every board appears incomplete, thereby unable to attract followers. it'd conjointly hamper your complete image. variety of targeted boards facilitate within the creation of a life-style encompassing your complete. attempt to render every board themeoriented employing a catchy title that describes the theme and incorporate keywords among the outline to boost searchability. conjointly check that that you just pin adequate quantity of content so the board appearance complete.

Use Non-Industry Topics: It is a good factor to include some boards concentrating on non-industry topics like travel, home, cars, education or food and alternative standard areas on Pinterest. this may facilitate in attracting a large spectrum of audience and can additionally supply associate insight to individuals concerning alternative sides of the whole and temperament. continually try and leverage on trending topics through creation of distinctive themed boards that specialize in these occasions or events and provides them a lift throughout the relevant time of the year by reorganizing your boards. during this means your page won't solely interact new followers however additionally modify the pins to travel infectious agent.