How to Use Photo-Sharing to Enhance Your Social Media Strategy

by John Smith nONE

Is photo-sharing a part of your social media strategy? If it isn’t, perhaps it should be. Image-based content is perhaps the most powerful form of marketing and it is one of the best ways to tap into your customer’s needs and emotions.

How can you make the most of photo-sharing and visual content to help aid your social media strategy? Read on to find out more.

Photo-Sharing Tools

What are some of the best photo-sharing tools available for your use? Here are a few examples of the most popular:

· Instagram –This website allows users to capture photos, frame and filter them, then post them immediately to a social network. Instagram isn’t just hipsters taking photos of their food, many brands have used it effectively to market their products.

· Pinterest - This is a pin-board style website that allows you to manage an “image collection” of photos related to a specific theme. It is quickly becoming one of the hottest social networks on the web and it boasts more than 27 million unique visitors.

· Twitter – There is a feature for sharing photos within a tweet on Twitter. This social network is a fast-moving and dynamic conversation and it can be a great way to build a presence online.

· Facebook – This is one of the most popular social media networks in the world. There are many opportunities for sharing photos on Facebook and the more likes, comments and shares your photos receive the more they will be seen by users.

Using Visual Content in Your Social Media Strategy

So how can you use visual content in your social media strategy? First of all, identify what you are trying to say and choose photos that will reflect your message effectively. Next, start to cross-promote your photos on a number of different platforms including Facebook, Google+ and Twitter. Never just make a text update – always use photos in all of your blog posts and on Twitter, Facebook, Tumblr and Google +. Your updates will be competing with many others out there for the attention of your viewers, so adding images will help you to stand out from the crowd.

Try to think of fun and playful ways that you can engage your customers via questions, such as helping you to name a product. Starting a conversation and encourage your readers to interact with you!

Boss Digital Can Help You to Craft an Effective Social Media Strategy

If you are interested in taking your social media strategy to the next level, the team at Boss Digital online marketing Hong Kong will be able to help. They are experts in social media marketing and they can get to know the needs of your business so that they can develop an online marketing strategy that suits you perfectly. They have a proven track record for increasing sales, building online presence, improving traffic, generating quality leads and much more. Contact them to learn more about the services that they have to offer.