How to use Google My Business for branding?
by Robin Belly Digital Marketing Agency | SEOWant to do effective branding for your business
use Google My business service
Google my business is an internet based service
exclusively for business owner controlled by Google.
The service was come into existence in June 2014. It
is a path of giving business owners more control of what displays in search
results when someone searches a particular business name.
How
to use Google my business account?
If you want to use Google my business for branding
then first you need to create Google my business account for your brand. Follow
these steps for creating Google my business account.
v First visit Google my business site, open it
and once you get on the page you just get 'sign in' option at right hand corner
of the screen, click it.
v After then in second step you need to add your
business name. For doing this just simply type your business name and click the
next option after writing the business name.
v After clicking the next you will enter into
third phase, you will be asked about the location like store or shop where
consumer can visit.
v You just need to click on yes option and you
will land on another window where you need to enter your business store or shop
whatever it is physical address.
v After filling address or location details then
comes the fourth phase called as drag and drop.
v The drag and drop option is given in order to display exact location. This makes it easier for your consumers to identify you by dragging and dropping the pin to your exact location. This option is very useful in the situations like when consumer get confused regarding your store or shop location.
v Now in fifth phase you need to fill details
about delivery option whether your business does delivery or not. In case you
provide delivery then you need to mention for the benefit for your consumers.
If not then simply click No, I don’t.
v If you click on yes then you also need to fill outside location where you do delivery for that you need to enter all location's pin/zip codes.
v After this you will enter in sixth phase. This
is very important because here, you need to fill all details of your business
category. It is essential because it will tell Google that what specific type
of consumers should see your 'Google my business' account
v Next is the seventh phase. Here you need to
fill your contact details. It means your business number or website so that
consumer can contact when you are active on your account.
v Last is 8th phase that is called verification.
After making the Google my business account by following above mentioned steps,
verification process will start for final confirmation. You can verify your
account by any of these:
·
E-mail
·
Phone
·
Post card
·
Bulk
· Instantly
How you can do branding on Google my business account?
With the help of above mentioned steps, successfully you can create my business account. After entering into account the next thing you have to do is branding of your product. So let’s discuss about the ways of branding.
v Displaying results of local businesses in
Google map searches:
You
can utilize display results in your Google my business account will displays
the results to your search criteria based on the proximity of location.
It
means while searching for local business or service like Bakery shop.
Google
maps will rapidly shows dozens of red markers indicating local stores matching
with your search criteria.
If
you want your store to be displayed in local searches as well then you just
need to create the Google my business listing and complete the verification
process.
Your
shop/store location will begin to pop-up in Google search results as well.
This is a great feature of Google My business. This is providing to the business owners and entrepreneurs.
v Displaying results in Google local 3 pack:
Google
my business is also embedded with local 3 pack feature. It is visible to only
those who are following Google local search results from past few years. The
main reason behind this is that previous Google local 7 packs are now becomes a
Google 3pack.
The
brands worldwide trying to implement different numbers of SEO techniques to
improve their local rankings and get included in Google’s local 3-pack
Whereas,
majority of business owners and entrepreneurs doesn’t aware of there is also
another way of improving their local rankings. You can do this by creating a
free Google My business listing. Due to this the chances of making into the
Google’s local 3pack get increases.
The listings of Google’s local 3 pack search results displays where your business is located on Google maps.
Conclusion:
By
understanding above mentioned points we can say that people put lot of efforts
to establish their brand in the market.
They
apply various SEO techniques and tactics to develop
the brand image. Not only this, they invest without thinking too much in SEO
practices.
But
high competition has made the business owners or entrepreneurs so blind that
they are not even able fully utilized the things which are in their hands.
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Created on Aug 30th 2019 07:56. Viewed 603 times.