How to Use Big Data to Increase Hotel Revenues and Guest Loyaltyby Mycloud Hospitality Software Development
In the recent years, guests have changed a lot and every one of them checks-in with their own expectations. Meeting those expectations is the key to getting guests to return. Today many hospitality businesses cater to millions of travelers every day and hotel operators are turning to advanced analytics provided by hotel software to convert complex data into actionable analytics as they realize big data is taking the world by storm. While there are numerous forms of sophisticated technologies used in the field of big data analytics, the potential of this data is useful in keeping their guests happy.
So what is Big Data?
Big data means different things to different people. In general, it means the collection of information from both online and offline sources for ongoing development and operations of a business.
Information can originate from anywhere, including everything from Past historical records, point-of-sale gadgets, customer feedback, referrals and online reviews. With so much information coming, it’s tough to rein it all in and apply it a useful way – but that’s where the discipline of big data analytics comes into play. Cloud based hotel software can make data collection easy and it can also present it in an easy to understand format. This allows property owners to use hotel software to create actionable revenue strategies.
It’s crucial to define big data when trying to understand its role in hotel and hospitality. With so many organizations embracing big data and applying it to increase their revenues, it might be the key to maintaining competitiveness in the future.
How to apply big data in hospitality sector?
Big data has important applications in each industry possible. To utilize this information to its fullest extent, it's imperative to know where it has the best effect.
Customer categorization - One of the keys to maximizing revenues is in the categorization and Identifying incoming customers. Most experienced sales reps can pick up an essential comprehension of a client's ways of spending money in one visit, however even this can be misleading. To legitimately classify a client as indicated by their potential for benefit, for instance, proactive organizations must track client ways of managing money after some time.
Customized Service - More businesses are putting forth customized service to oblige their most profitable customers – either in groups or as individuals. However, hotels can't simply depend on internal information to foresee a customer's arrival. Rather, information analysts need to gather information from surrounding, outside sources to help identify travel patterns, habits and basic time allotments.
Social media - In the present Internet-driven age, online networks are similarly as vital as their customary partners. Since many clients swing to social media for inquiries, issues and concerns, the platform provides an awesome opportunity to connect with buyers in new ways. Air France alone has gathered immense datasets containing on the web look chronicles, finished appointments and even airport lounge activities on each one of their clients – in excess of 90 million of them. The information enables authorities to make customized travel experiences for their frequent visitors.
Yield Management – Big data analytics likewise influences yield management. By computing the optimum value of each room and figuring in measurements like occasional requests, regular guests and comparative patterns, hotels can guarantee maximum revenue.
Regardless of Hotels attempting to group their benefactors with better accuracy, provide personalized services, engage in their social media audience or stretch the estimation of their properties, they should utilize and apply this information before it has an effect. The data all alone is lethargic until the point that enacted through the orders of big data processing and analysis.
Descriptive, predictive and prescriptive analytics
Descriptive analytics – used to gather information from past occurrences and activities – is generally found in businesses like marketing and advertising. Predictive analytics utilizes big data to attempt and figure future results or events, while prescriptive analytics exploits profoundly propelled calculations to process big data and give significant guidance. Every one of the three of these techniques is normal procedures for applying big data in the hotel and hospitality industry.
Engaging analytics - This strategy is a standout amongst the most clear and proficient methods for producing significant information. Did an ongoing redesign increase sales, or would it say it was at last a misuse of capital? It's easy to answer questions like this by means of clear examination – it's a decades-old technique that has accepted a wide range of different forms throughout the years.
Predictive analytics -Fundamental models of predictive analytics incorporate preparing a hotel for a seasonal rush – like spring break – and reducing the hours of staffs to oblige the less number of reservations in the offseason.
Prescriptive analytics - Rather than giving the human workforce a chance to translate and follow up on this information without any guidance, some of the today’s systems give suggestions and exhortation to improve services and increase revenues. Online reservation systems that track a guest's past stays can consequently create discount codes for future reservations; collect customized services for every guest and much convey their most loved beverages or food.
Big data analytics has the potential to totally transform the customer experience within the hotel and hospitality industry. It's not something that will occur without any forethought, but rather the business is now making huge strides toward an all out grasp of big data and all advantages it brings to the table.
Created on Oct 8th 2018 12:05. Viewed 320 times.