HOW TO SUCCEED AUTOMATED MARKETING?

Category: Inbound Marketing , Strategy , Digital Transformation

In Inbound Marketing, converting leads into customers is a process that does not happen overnight, quite the opposite. Indeed, a long journey requires going through several stages. Setting up a strategy to acquire traffic and leads is one thing, but turning them into customers is another. To help you, I decided to list in this article 5 tips for successful automated marketing to convert your leads more easily. You are ready. So let us go! Good reading. 

1 - Understand the customer conversion path

The majority of Internet users who browse the web are looking for accurate information. Fortunately, companies are aware of this phenomenon. They are therefore obliged to attract their attention in order to encourage them to discover their websites and their blogs. By doing this, visitors will learn more about their issues, but not only ... can they also find the beginnings of a solution to solve them. Then some of them will want to move forward more concretely. To do this, they will compare the different options available to them. It is then that the company must convince its prospects , including through targeted content . 

2 - Set up an e-mailing strategy 

Some web users have taken the time to fill out a contact form. Therefore, you are already on the right track. Of course, they have not made the purchase yet, but they are getting closer to you. You must use these email addresses to offer them offers with relevant and personalized content. The goal is simple: it is to encourage them to buy. However, it is important to do things correctly. Do not hesitate to analyse the page on which the conversion took place. You can send a tailor-made offer, with concrete solutions. You will then have more chances to convert your prospects into customers. To automate this strategy, you can think of using appropriate e-mailing software . This will allow you to schedule a series of offers based on the page visited and the action taken by your prospect. 

3 - The lead nurturing 

The advantages of lead nurturing are very interesting for your business. Your prospect has downloaded a white paper on a specific subject? Passing on other guides with additional information can be effective. Just like e-books and webinars , these are designed to provide concrete solutions to the problems of your prospect. There are also many marketers who opt for custom demos. Indeed, these can greatly help the lead to make his decision. 

4 - Social networks

To keep your leads and provide them with relevant content, you must encourage them to subscribe to your various social networks. So put them in evidence so that in one click, the user can follow you. This will greatly accelerate the transformation of your prospects into customers . 

5 - Ensure a watch and measure the results

For an effective strategy , an analysis of the results of an effective watch is essential. It is important to regularly review the attitude of your leads, depending on the offers sent. Follow the various actions performed on the content. You can then refine your strategy or even convert faster. For example, if one of your subscribers clicks on most of your content, comments and asks many questions, it would be interesting to suggest an appointment. You will be able to respond effectively to his expectations. In addition, by regularly analysing your return on investment, you will be able to effectively improve automated marketing. Of your company. Converting your leads into customers will then become child's play.

To recruit leads and convert them, nothing better than an effective and targeted marketing action. Christmas is the perfect time to launch these actions! But for that you have to start preparing yourself right now.