How to Start an Online Turnkey Casino in 2021

The online gambling business has excellent earning capabilities. Due to an increased demand for this entertainment in recent years, new entrepreneurs join the sphere and launch their gaming platforms. But due to the lack of proper experience not all of them receive recognition or even pay off the invested resources.

A turnkey online casino is a special project that implies a complete elaboration of the gambling portal by experts. This way, a developed website is guaranteed to be profitable and positively perceived by the target audience.

1. Pre-Development Preparations

1. Find an expert company.

First of all, a turnkey online casino is impossible without an experienced service provider. An operator will need to cooperate with a special aggregator company. Such organisations are comprised of several departments, each responsible for a particular stage of casino development.

2. Elaborate on a business plan.

Now that you work with a team of professionals, it is much easier to engage in the building process. The plan of your online casino will contain all relevant information for both external and internal use.

The obligatory inclusions are:

• information about the company, its owners, and all related people;

• the sequence of casino creation with all development stages;

• financial details about estimated expenses and probable income;

• detailed forecasting and analytics of the target operation market;

• risk-assessment measures as well as prospects of the development;

• an in-depth analysis of available software partners in the area.

3. Legalise the casino.

A business plan of the project is also essential during the licence application. The online gambling business requires an official operating permit from an available gaming jurisdiction. It is essential for the legal working process.

The licensing procedure obliges an operator to gather the necessary documents, agree on the jurisdiction conditions, fees, and taxation system.

The most popular gaming commissions for new operators are located in:

• Curacao;

• Alderney;

• Kahnawake;

• Costa Rica;

• Malta;

• Antigua and Barbuda;

• Gibraltar.

2. Turnkey Setup with Best Casino Software

1. Website development.

The creation of the portal itself is a responsible step that depends on the area of operation. The graphical aspect and interface functionality should correspond to the cultural peculiarities of the region. This way the website will appeal to the target audience much better.

The turnkey online casino implies a complete elaboration of the working portal by the experts. At the same time, the operator is encouraged to provide ideas and approve (or disapprove) the development directions chosen.

2. Casino software.

Once the website is ready, it should be loaded with entertainment and administrative content. Online gambling aggregators cooperate with the best casino software vendors. Their libraries can contain several thousands of games. Also, it is highly advisable for operators to elaborate on unique content and make it a trademark of the brand.

A turnkey online casino receives a large assortment of content that includes such types of games as:

1. Virtual slot machines. Probably the most popular entertainment in internet gambling portals. The key to a successful slot is a correctly chosen topic of the game. Online casino aggregators follow the latest trends and select the relevant content to integrate.

2. Simulations of card games. Poker, blackjack, baccarat, and other variations are popular regardless of the location. Gamblers enjoy participating in tournaments and competing with each other. Sometimes, a turnkey online casino development focuses only on poker and brings its operator incredible profit.

3. Tabletop entertainment possibilities. Roulette, craps, and similar gambling content are highly demanded among punters. To make the entertainment even more exciting, it is possible to create a live casino with real dealers and rented studios.

The administrative tools include:

• data analytical systems;

• player monitoring instruments;

• convenient managerial interface;

• auxiliary frameworks upon the operator’s request.

3. Security and payment systems.

Players visit only gambling websites with a protected environment. Personal information provided to the operator should be preserved untouched. A turnkey casino implies granting complete safety for the portal visitors. Reliable 128-Bit SSL encryption secures any connection and eliminates the possibility to break into the system.

The trustworthy payment gateways should correspond to the demand of the target audience. Such international services as Visa or MasterCard work around the globe. But the addition of local transaction methods diversifies depositing and withdrawing possibilities.

3. Online Casino Promotion

Once the gambling website is ready for operation, aggregator companies take responsibility for popularising the portal among the target audience.

An operator receives stable sources of traffic through various advertising methods, including:

• social media marketing;

• search engine optimisation;

• affiliate marketing;

• elaborated loyalty and promotional programs;

• e-mail marketing;

• player retention strategies for holding established players.

The launch of an online casino can be complicated for inexperienced operators. Beginning entrepreneurs often make mistakes, losing their money and time. In order to avoid this, it is beneficial to resort to well-reputed guide companies. For example, 2WinPower is a long-standing aggregator that has helped hundreds of operators establish lucrative casino environments. Professional assistance will ensure a successful result with no troubles.