How To Set Up An Online Store?

Nowadays, the entire world is moving online. Everything is done online, whether it is communication with friends and colleagues, job searching, or shopping. For the past few years, online shopping has become a multi-billion-dollar industry. That is why many entrepreneurs are seeking ways to sell their products or services online. 

While many people choose to sell their products on a marketplace, others choose to create their own websites. Each option has its own set of advantages and disadvantages, but having your own website can turn out to be a great option, especially if you are serious about eCommerce. 

Online marketplaces like Amazon can help you enhance your business sales, but you have to share your profit with a third party, and you won’t be able to establish yourself as a brand. That is why it is great to add an online shop to your website to boost your sales and help you grow your business.

How to add an eCommerce feature to your existing website?

Add eCommerce feature to your site: Gone are the days when you had to be a coding expert to add eCommerce to your website. Now you can easily add an online shop to your website. To do that, you need to configure your existing website and then add an eCommerce extension with an online site builder tool like ShopRocket. Online site builders are the tools that add eCommerce functionality to your existing website without eliminating the need to write lengthy codes. Adding an online shop or buy button to your existing website can be a great decision as you need not invest in building a new online store or spend time configuring the add-on.

Set up your payment processor: Setting up a payment processor is the easiest thing to do when it comes to converting a regular website into an eCommerce website. When you add eCommerce to your website, you will see a list of payment options to choose from. Most eCommerce websites choose to add Paypal and Stripe as options for payment processing, but you can choose anyone as per your business needs and then activate them.

Promote your online store: After you have set up your online store, you need to promote it to reach your target audience. You can either choose to promote your online store via paid advertising or use SEO or SMO techniques to make it visible in Google's SERPs and grab your audience’s attention, respectively. While you may have to invest your time and money, it will offer you a return in the form of more customers. 

The Bottom Line

Now that you know the steps for how to set up an online store when you already have a website, and you don’t want to invest in building a new website, what are you waiting for? Find a reliable online site builder tool that can help you turn your existing website into an eCommerce site and help you fulfill the requirements of an online store.