How to send promotional SMS in bulk

Brand & Marketing

Aug 22, 2019

555 Views

What is a Promotional SMS?

The promotional message has the details about the product/service that a company wants to be delivered to its target customers to generate awareness and subsequent sales. They are used to send promotional information on goods and services. With promotional messages, one can promote their brands, update information, and provide offer details regarding the products.

Bulk Messaging

Bulk messaging is the broadcasting of large numbers of SMS for delivery to mobile phone terminals. This method is used by media companies, banks, and consumer brands for a variety of purposes, including entertainment, and mobile marketing.

In India, for such messages, telemarketers have to pay a between .12 p/text to 5 paise per SMS. If your business is located in Delhi and if you want to send promotional bulk SMS in Delhi, it will cost 0.12p/25000 SMS.

TRAI sets specific regulations for promotional messages.

The telemarketers use alphanumeric identifier like XY-RZZZZZ, where the alphabets stand for the following.

X: code allotted to Access provider

Y: service area, specified by the Authority

R: any digit from 0 to 7, where 0 means that the SMS message is commercial communication

ZZZZZ: it is a five-digit unique identification code allotted to telemarketer by Access Provider.

Make the most of your bulk SMS campaigns with these best practices and tips:-

1. Include a clear call to action

You want the recipient to act on your SMS, so tell them what they need to do to get the benefit from the information they have been sent.

2. Track your campaigns and optimize

Make sure you measure the effectiveness of your SMS marketing campaign has been so you can improve it further next time.

3. Know when your customers respond

Pick the right time to send SMS to your customers to get more response.

4. Be concise and keep it short

A single SMS message should consist of 160 characters. For the most cost-effective campaign, you need to choose your words correctly.

5. Find the right frequency

Be careful; if you send messages too frequently, customers might get annoyed and unsubscribe from the service.

6. Create a sense of urgency

Your discount coupons and vouchers should be valid for a limited time to get a response quickly.

7. Don't overdo it - less is more

You have to manage your contact groups adequately, and avoid repeatedly sending the same SMS marketing message to recipients.

8. Keep your database clean

It can cost you if you continue sending messages to old numbers.

Give your business the much-needed push and boost by employing bulk messaging service. Nexcuit is the best SMS service provider in Delhi. They are trying to accompany you in a new era of marketing by providing exclusive promotional SMS service that goes a long way in giving you access to technology. This practice makes it possible for you to send bulk promotional SMS to multiple users at short notice, without having to face any obstacles.

Nexcuit promotional SMS service gateway is designed for the sole purpose of promoting your services and products. Of course, the more significant objective is to help you connect with your clients and potential customers, thus by increasing your reach and potential through bulk messaging. When you are availing promotional SMS service in Delhi from Nexcuit, you join hands with a team that is experienced and knows what exactly you are looking.

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