How To Sell Yourself To MBA Recruiters
by Manish J. top MBA colleges in BangaluruThe interview is the place where your buyer and you, the
seller, meet. A bad salesperson is one who harps about the features of the
product, a mediocre salesperson will talk about the advantages of the product
and a good salesperson will talk about the benefits of the product to the
customer.
What is the process of coming up with the best sales pitch?
Prepare a list of questions considering yourself as a
product and you are the salesman trying to sell the benefits (not features) of
this product to the recruiters. These questions will help you create the sales
pitch about yourself.
Remember, however, that the pitch changes with each
customer, and trying to use the same pitch on all customers is
counterproductive. Do not try to sell yourself in the same way to all
companies.
To understand better how to sell yourself, let us take a
look at what recruiters at any leading MBA college
look for in a candidate. A recruiter needs three types of skills
1. Subject matter
expertise
This is the main thrust of most MBA programs. The professors
are aggregators on knowledge and they cram it into the students. Most B-schools
teach the same subjects. Different students retain this knowledge at different levels
based on their capability and interest and sometimes the ability of the
professors. Given that there are 4500 B-Schools in the country, the quality of
the teachers cannot be uniform.
2. Attitude
If a new recruit has the right attitude, to work and to
learn, he can be moulded. If he thinks that he should determine the type of
work he should do, then the company has a problem. Recruiters look for a
‘can-do’ attitude, the ability to remain focused and in balance and ability to
learn.
3. Interpersonal, team-building
and presentation skills.
If the new recruit does not blend with the culture of the organization,
cannot work in teams and cannot present his ideas, he is more of a liability
than an asset.
You should look for an MBA college that teaches you all the
above in equal proportions. Any college with a heavy weight on academics but
not enough weight on other things cannot create an ideal candidate for
recruitment.
Last but not the least you would also need to understand thoroughly
the job market and how you fit in, you need to do an analysis of the placement
scenario, the trend, and how you can sell your services and thus yourself, as a
complete package.
Sponsor Ads
Created on Jun 7th 2018 08:08. Viewed 394 times.