How to promote a ride-hailing business like Uber?by Jennifer Atkinson Growth Hacker
You have successfully launched your ride-hailing service application on available platforms, so what next remains a big question now. Creating a brand name is important, and a few entrepreneurs may plan on the advance on how to acquire a huge customer base, but the rest of them may not know how to deal. Therefore, the apps may lose its recognition among the market and may fail at times.
Promoting a new taxi business
As a result, it becomes crucial for newbies to know a few marketing tactics to promote their new taxi business. So if you are made use of Uber-like app development and trying to market your taxi app, make sure to advertise and promote through Social networks, Ad campaigns, Media and PR, Reward programs, etc. These kinds of promotions will definitely pull enough traffic to your business. Marketing an on-demand business is all about strategizing and working with the current trends. In order to get success with these apps, initially, you need aggressively promote offers and discount coupons/codes for your apps. Then you should virally promote them to make people avail your services. Initially Uber spent almost millions of money on promoting its app and in providing offers/discounts.
Created on Jul 25th 2019 09:05. Viewed 256 times.