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How to Optimize your Content for each Type of Search Intent

by Kanika Ahuja Digital Marketer
You need to learn how to optimize your online content to suit the various types of search intent of users. In this post, we’ll show you how to go about it.

How to Optimize for Informational Search Intent?

You might imagine that optimizing for informational search intent has no straight monetary worth. However, it is very important that you optimize your content for them. Most informational queries begin with words such as “what is” and “how to” and “ways to” and so on. Make sure that your content tries to answer these questions as they relate to your specific industry.

For example, if you sell sunglasses, your informational search intent approach should focus on answering questions such as the benefit of wearing sunglasses. Capture a glance at the screenshot beneath to get a better indulgent.
When you create content that meets the informational needs of users in your industry, your webpage will rank on Google. The best ways to create informational content is through the use of:

  • Blog posts that give users some tips
  • Videos that show users how to do something
  • Step-by-step guides
  • Info graphics

When you provide high-quality informational content on what your users are searching for in your niche, you’ll not only solve the problem of your users and rank high on Google, but you’ll also generate leads and drive quality, organic traffic to your website. Learn more at Digital Technology Institute - Top Digital Marketing Training Course in Delhi.

How to Optimize for Navigational Search Intent?

In this situation, the user is looking to navigate to a particular website or looking to locate a local store. Maybe the user already has a website or brand in mind, or maybe not. When you optimize for navigational search intent, you place your WebPages in a position where users can easily see them when they are searching for particular products or websites.

The best ways to create navigational content is through:

  • E-books
  • Product demo videos
  • Presentation pages
  • List of products and services
  • Webinars
  • Landing pages

Take, for instance, a user is looking for a website known as brandmentions.com, and he types brand mentions into the search engine, all content or pages that also have that keyword will also appear on the search engine results page.

How to Optimize for Transactional Search Intent?

Just like we pointed out earlier, transactional search intent is when the user is actually looking to buy or purchase a product, a service or carry out a transaction. As a result, the user is searching for a place, a website or an online store to make a purchase.

Transactional search intent keywords include words such as buy, where to buy, purchase, discount, etc. In order for you to benefit from transactional search intent, your online content should contain results for these transactional search keywords. Moreover, here are some ways you can create transactional search content for transactional queries:

  • Product pages
  • Appointments pages
  • Sign-up pages
  • Live demos
  • Free consultations
  • Sales pages
  • Pricing pages

Another great way to optimize for transactional search intent is through local optimization. People living in your city are looking for nearby places where they can make their purchase or sign-up for a service or even schedule an appointment. If your website ranks at the top in your locality, you’ll be well-positioned to gain their business.

You can also target the search intent of users in a particular locality with the use of an online localization and translation service such as TheWordPoint by creating content in their local languages.

Final Thoughts:

Google understands the concept of user search intent, and if you want your website to rank on Google, you need to incorporate this concept of search intent or user intent into your online content strategy.
You need to know what users want, the information they are looking for and then you provide answers to these queries. That is what search intent is all about, and Google will thank you for doing that.

If your online content doesn’t reflect what users want or what users are searching for, then your website or landing page may not be able to rank high on Google.

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About Kanika Ahuja Advanced   Digital Marketer

162 connections, 12 recommendations, 492 honor points.
Joined APSense since, September 13th, 2018, From delhi, India.

Created on Jan 14th 2020 06:13. Viewed 191 times.

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