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How to optimize live chat sales?
by Larry Taggart Article writerLive chat sales figures are steadily going up because of its few
inherent advantages. First, it is convenient for the customers. Instead
of physically visiting a store for a product or calling up a company to
resolve some issues are simply not an option for today’s time starved
generation. You can optimize live chat sales only when you are supported
with a platform developed heavily based on machine learning and AI.
When
it comes to live chat businesses are now opting for human agents
instead of chatbots. In a survey, nearly 44 per cent of online customers
have said that they prefer to interact with a human being for their
queries instead of automated answers which are, in most of the cases,
irrelevant. Your customers feel valued and naturally prefer using your
services over your competitors. Live chats are perfect example of a
win-win situation for you and your customer. They feel well attended and
you save cost on both employee training time and expenses. Average
interaction time also comes down when you have an efficient AI-powered
chat software with you. Your agents can now successfully handle more
than one chat simultaneously.
You can optimize live chat sales by
providing raw data in the system. These data are analyzed by an
algorithm-based software and helps your agents to choose the most
appropriate and engaging reply for your customers. The agent can easily
walk them through a sale and guide them properly so that a successful
sale takes place. It reduces bounce rate and opportunities for sales
increase considerably. Your agents are helped by the software to
understand the customer’s requirement completely and recommend an
appropriate products and related accessories that may lead them to
additional sales. The software also takes input from the human entries
to modify its algorithm so that future interactions become even more
meaningful and engaging.
Your support staffs will be able to
provide personalized solutions to your customers with the help of the
software that gets relevant date with its machine learning engine. The
employees can have the right insights for optimizing the sale. The
software will prompt them with the keywords, the ideal length of their
reply, punctuation to be used etc. to make the chat fully engaging and
therefore successful. The software tells you the most busy and
profitable hours and also trains your agents on how to handle a surge in
chat volume during specific time of the year. It has been observed that
nearly two out of ten live chat sessions have resulted in more than 75%
of sales during holiday shopping.
Live chat is quite different
from phone conversation. Here, your replies should be short yet helpful
for the customers to understand the point. If your agents have sales
background they will be even more effective to optimize live chat sales.
The software manufacturers will teach them how to be more engaging and
not too robot-like to offend the customers. All the helpful features of
the software will be explained and demonstrated so that by using those
they can increase live chat sales.
Optimize live chat sales can only be done when you have a powerful system in place. See your live chat sales go up when it is backed by AI and machine learning.
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About Larry Taggart 
Article writer
4 connections, 0 recommendations, 56 honor points.Joined APSense since, October 9th, 2017, From London, United Kingdom.
Created on Nov 6th 2017 12:30. Viewed 470 times.
