How To Market Yourself Successful on Quora

by Kanika Ahuja Digital Marketer

Almost everyone knows that how valuable participating on Quora can be, let’s talk about how to do it well on this unique Q&A platform.

Create a Good Bio

Do people even click through to your bio and check out what you’re up to? To find out, I changed the link in my Quora bio from a direct link to a bit.ly link. This allowed me to track the number of clicks I was getting.

Homepage Shorten Link

When your profile got mature, give a short link to your webpage

Introduce yourself and what you do. This helps establish your expertise and credibility.

Add a call-to-action (CTA), which is a link to your homepage

Show social proof to add even more credibility to the notion in which you have expertise. https://www.digitaltechnology.institute/

Identifying Good Question Related To Your Niche:

According to a survey only ~20% of the questions you could answer on Quora will actually send you traffic. So, how do you find these questions?

Here are a Few Ideas:

Find questions that get organic search traffic
Quora Ads ‘Hack’
Follow the Quora algorithm
Prioritizing questions

Answering Questions

To do well on Quora, you also need good answers that provide value.

There is no “magical” way to teach you how to write a good answer. There is no “hack” that says “write XYZ sentence” or “write in ABC format” to gain traction.

Writing a valuable Quora answer comes down to great copywriting skills. That takes practice.

Fortunately, copywriting formulas exist. They can serve as a training and structural guide to help you write a good answer.

Often, you can use the AIDA formula.