How to Market Your New Site on Social Media
When you launch a new site, half the battle is finding people to visit your site versus the hundreds of others on the market. You have to stand out among your competitors to become successful. You can get attention when you use social media for your new site, but remember that you have to do much more than social media to get the numbers of customers and stores you need. Here are the steps you should take when using social media for your new site. If you want to get awesome marketing ideas for your site click here!
Choose wisely -- One mistake many website owners do is think they have to have a presence on all social media sites. That is not true. And, when you decide to be on every site, it becomes overwhelming and time-consuming. Pick three or four sites. Work them and do them well. Then, you will be more successful. For example, unless your sites are for business services, you can avoid promoting anything on LinkedIn. That site is a business to business site. New sites and special promotions usually are sent directly to consumer. Therefore, a business site is not helpful for your marketing and will waste your time and money. Facebook is a business to consumer site. This is one you should master. Take classes on Facebook and learn its tricks. You also want to use Google Plus and YouTube. People like videos. They rank high. They are watched. Anything posted on Google Plus is quickly picked up in Google’s search engine. You probably also should consider Pinterest or Instagram. You might also pick a social medium that is related to retail specifically.
Learn tricks -- As stated earlier, you want to be an expert on the social media sites you use. Take classes or watch webinars so you can learn new tricks that will boost your name recognition and help you stand out among competitors. You also want to follow experts on social media marketing. Read their posts and apply their suggestions to your site. You want people to find you over your competitors.
Hold contests and countdowns -- Social media are great platforms for you to hold a contest or have a countdown. This time of year, you want to countdown new to Christmas or the end of the year with savings. You can have a different special each day before Christmas, which forces people to keep looking. You could hold a contest, such as free shipping for the best unusual gift idea or $100 off the price for the best idea for saving money on children during Christmas break. Contests and countdowns are shared more often than other types of content. You want people to share your information.
Follow competitors -- Watch how your competitors are using social media. You can copy their ideas, but they might inspire you to do something different that will make your site stand out among competitors.
Use advertising wisely -- You want to add social media ads to your marketing arsenal. Make sure you choose the right ad based on your demographics and budget. Facebook and Bing allow you to target the ad to the smallest niche possible. While this might seem to be a negative, targeted ads generate a higher percentage return on your investment than general ads. Also, it shows you know your target market, which is important when launching a new site. Google ads can be effective for you, but you have to make sure you format and use the ad correctly.
Use combination -- Don’t rely on social media for all your marketing. new sites need to be marketed in many ways beyond social media. For example, you might want to pay to advertise on the large retailer websites. You also might consider blogging and guest blogging on shopping sites. Besides that, you should market your launch through broadcast and print as well. GoDaddy is an online entity, but you usually see an ad for it during the Big Game.
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