How to Manage Social Media Presence While Rebranding

by Clayton Clive Blogger

It is a great challenge to build up your brand inside social media. Decisions need to be made on what types of platforms to make use of, to develop great campaigns which will project your brand name.

But what will happen when after building a great branding in social media, you face the situation that your brand name will be changed?  All your hard work may seem to have gone wasted and all have to be re-developed. You may face the great challenge of starting from scratch.

 Before diving in, you must conduct some research. Ascertain whether there are any limitations to change your name from one social media platform to another. When you enforce the change in name, you will desire to maintain your brand information consistently through every social media channels. You must ensure that consumers may find it simple to find your account or page, whatever be the network of social media network they will use. Seek help of social media marketing companies in India for this purpose.

Here are some top tips for re-branding in 3 major platforms of social media- LinkedIn, Facebook and Twitter. How do you manage your profiles in social media for successful re-branding?

Facebook Username and Page Name

While you are rebranding on the channel of Facebook, you may alter both username and page name. You can change only if you have privileges like admin.

In case of page name in Facebook, you possess 73 characters for working with. But you may face a roadblock if the new brand name may be already taken.

Once you opt for a request for a name change, a box of pop-up may emerge which says that:” Our review might take 3 days. We may need additional information. In case of approval of change in your name, you are not permitted to stop publishing the page. You cannot again alter the name, for a period of 7 days. Updating of your name change will be communicated to persons who provide likes to your page.”

As regards username on Facebook, a few limitations may apply. You may have the option to use 50characters.  A unique user name will help individuals for finding your page in Facebook search. The crucial benefit with pages having user names is the creation of custom URL’s which helps in promoting your new brand name in virtual space. Username may be changed instantly and you will get a fast confirmation message containing the unique URL on Facebook.

Facebook Location of Page Name

After completing your central brand page, you are required to conduct a similar exercise in case you have the same locations under the central brand page. Though you can’t make use of the identical name for sake of the location pages as your brand page, you can use geo-targeting naming structure for your benefit.

Also, all fresh logos need to be altered individually. Altering your central logo of brand page on Facebook will not impact your location page. But changing cover photo trickles down to the locations page. Lastly you must update the URL’s, about section and any such information which contains the previous name. These are some aspects to handle in Facebook.

Twitter Handle

While you want to change brand name in the social media of Twitter, there is no limitation on how frequently you may alter your name. The vexing question is whether your new brand name is available.

 In most cases, you will discover that your rebranded name is not available on Twitter. Get ready for creating variations. Make an effort to maintain your Twitter name like those on other social media platforms.  You can also update your user name. Take care that new username contains only alpha-numeric characters (excluding underscore). Twitter also does not permit claiming of inactive accounts.

Linked In Company Page

This is the most difficult in rebranding company pages.

·         You can’t rebrand a company page on LinkedIn

For making changes in company page, one is required to be a company page admin to do relevant updates. But in such cases, only minor changes in company information and name is possible. This is because changes in company pages of LinkedIn impact the former and current employees’ profiles.

·         Ownership  of company page

You might face the issue in re-branding that someone else has already created a new company page on LinkedIn. This is despite not his having ownership to that page.

·         Error of corporate headquarters

The first thing you need to do in this rebranding is that you must include or change address of corporate headquarters to the location section so that you can update cover image, logo and overview.

Rebranding is an important exercise. But by using these tips, rebranding on social media is less painful.

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Created on Nov 30th 2017 00:19. Viewed 604 times.

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