How to make your products irresistibly attractive to customers

The way that your products are displayed in your store plays an important part in shaping customers’ shopping experience. Product presentation is what grabs the attention of consumers. They do not buy because they are interested in the features. Customers buy because they find the products appealing from an aesthetical standpoint. If you want to increase sales, margin and return on space, then you have to focus on visual merchandising. When you are diving into the world of retail with your own store, the buyers’ first impressions are vital. Customers make up their minds even before stepping into your store. You do not know what to do to present your inventory in a positive light? Here is how.

Make your products extra special with ribbons

If you want your inventory to have a chance at standing out in the crowded marketplace, you need to order a bunch of ribbon rolls from Colour Ribbons. What ribbons do is give your products the wow factor. You can add ribbons to various products in your store. Layered bows are a great idea. Do you know what another great idea is? To tie treats to certain products. If you are not tempted by the idea of giving something special, at least use ribbon for your desk. Ribbons are available in all widths and colours, so there are no limitations when it comes to these ornaments.

Make your packaging shine

No matter if you are on the brink of packaging a product or you are thinking about changing the packaging of a good displayed in the window, use ribbons. The product’s package matters a lot. How the goods look on the shelves and how they look packaged is a completely different story. Packaging makes your inventory look as if it is out of the ordinary, not to mention that it influences buyers’ decisions. Shoppers react to colours in different ways, which is the reason why you should stock up ribbon rolls of different colours. If you have no clue what your customers prefer, it is advisable to ask them. The last thing you want is to order bespoke ribbons only to find out that consumers hate them. Ask around and order exactly what consumers want.

Have a creative window display

Redefining the look of your window display is essential. Consumers have only a few seconds at their disposal, so you should better make sure that your display advantages the products. Some merchandisers have pearls dripping off of inventory. You can follow their example. However, you should try to be more original. After all, the image of your company is at stake. Try to incorporate lifestyle messages in your window. To do this, you will need to identify your best-selling goods and accessorise them with elements that complete the story, like ribbons. The more explicit you are, the better.

Include the faces of customers

Customer reviews offer your business a great many benefits. What you need to understand is that each customer review is a form of advertising and you should use it. But how? Well, you can use customer reviews to visual merchandise your windows. Make sure to include testimonials and pictures of consumers holding your goods. This will make people want to try your products. It is basic psychology. People want what they do not have. They are also envious of others who have superior possessions.  

Use only great photos

It does matter how your inventory looks on the shelves, but equally important is how they look in pictures. People who shop online are not able to judge the abilities of your products. What are capable of is noticing a good picture. Therefore, you need to have great, not good, pictures. The layout of your product categories page and the product pages are the most important on a website, so you cannot afford to make mistakes. Hire a professional photographer. An expert knows which angles to capture and, implicitly, to make your goods stand out. Surprising or not, professionally-taken photos drive big sales. They are called professional for a reason.

The bottom line is that you do have the power to influence shoppers’ decisions. These days, nothing is impossible. Many would argue that appearance is a product-related factor and, therefore, is not that important. But it is. The way an asset is displays matters. Customers have the chance to experience your brand through the product and, of course, the visual components. If you want customers to choose your products over your competitors, then you should take our advice. As long as you use our tips, you are sure to meet with success.