How to make your flower shop stand out from the crowd

You have a gorgeous bunch of flowers, but you do not see clients come marching in the shop. This is surprising taking into consideration that residents and businesses rely on florists like you for important events. Getting people into your flower shop is far from being easy. You have to keep your blooms looking dazzling and, most importantly, market yourself. There are countless of florists looking to make money, so if you want to be busy all year long, you should take action right away. These ideas will help you make your flower shop business bloom.

Use ribbon to create floral arrangements  

Besides the fact that flower arranging has been a popular craft for centuries, it is a very practical one. The location of your flower shop is not nearly as important as the way that you present your merchandise. So, use plenty of ribbon. Creating a visually pleasing display draws customers in and, of course, promotes sales. Flowers are generally arranged in basic designs, like triangular, horizontal, oval, or crescent. What matters first of all is the line materials. The first blossoms decide the overall height and width. The next ones are the dominant materials, which can be peonies or lilies. Small mass flowers go in between the dominant sections. Last but not least, moss and vine is used.

Ribbons come in handy when making floral arrangements. Ribbons will not be your greatest expense of the day as long as you shop at The Ribbon Room. To make bows, you will need ribbon (what else?), tape, and wire. To make the ribbon loop, cut a piece of material of 12 inches long. You will also need a 6-inch piece of wire. Fold the trimming, make a loop, and secure the base of the ribbon with your fingers. Then, wrap wire around it. Wrap ribbon around the end and you are done. At least with one loop. Keep on going on until you have a splendid arrangement.  

Offer flower weekly specials

Although it may not seem like it, weekly specials can help you attract clients. On the same day each week, offer a flower special. Give discounts on popular flowers roses, Chrysanthemums, and Narcissus. A great idea would be to do a different flower each week. Even if the blossoms will be sold for cheaper, at least you will make sales. People prefer things on sale, so by offering discounts, you are giving them what they want. Keep in mind that the more sales you make, the more money comes into your pocket.

Host informational classes

If there is one thing that women love more than flowers, that thing is handling flowers. Hosting informational classes is a great idea. You have the opportunity to show your talent and teach people how to make floral arrangements for the dinner table or how to take care of their plants. If you do not have the time to meet with your clients in-person make use of your smartphone. There is a reason why it has a camera. Record yourself to show people just how fund working with flowers is. Facebook is the place where you can promote your upcoming workshops. You may or you may not be aware of it, but everyone nowadays uses social media.

Engage people in conversation

What you need to do is create personal connections and the only way of doing this is by engaging customers in meaningful conversation. Sure, you have the help of social media, but it is better to communicate with people face-to-face. To spark a conversation, it is enough to  ask people how their day is. Or the news of the day. You cannot go wrong with that. Start with this and pass onto subjects like how to treat plant stems or cutting blossoms. Equally important is to make customers talk to each other. The last thing they should do is discuss exclusively about your flowers.

Attract customers with a personal touch

Being creative and unique is the key to making your flower shop stand out. By doing the same thing as everyone else, you will certainly not draw attention to your flower business. What you need to do is add your personal touch. There are many things you can do. For instance, you can deliver orders to clients’ doorsteps. Given their busy schedules, they will certainly appreciate such a service. Another thing you can do is tie the bouquets with ribbon. You can make this your signature move. Wrapping ribbon around the stems of blossoms creates a different look and adds a personal touch to the classic bouquet.