How To Make Your First Impression Last Part 1 - SHARP-SCHOOL SHARP-SCHOOL.COM.COM

by Lucy Mr lucys

Not as easy as it sounds.

Everyone seemed to have a great deal going, and the displays were all so gorgeous, and pretty soon all the people I met seemed to blend together! On the upside, I did collect a lot of pretty brochures to put in my bag, not to mention some nifty water bottles and key chains SHARP-SCHOOL.COM. When I got home later that evening, I slipped on some comfy clothes, sat down with a cup of hot tea, and stared sorting through all the business cards Id collected.

But, I had so many cards it was hard to remember who was who! Which one was the guy that specialized in outdoor kitchens And the one that did those waterfall scenes, which one was that Ahh! I dont remember what every one said. I just remember what I liked. But it was hard to tell anyone apart from this stack of cards! Is there a way to set yourself apart from the crowd with just your business card Absolutely! A business card, while small in size, is your big weapon. Here are 7 topnotch tips to keep your card out of the wastebasket and into the rolodex! (I'll give you my other 7 in the next article) 1) Choose a cover stock with some meat on it! Ever pick up a card that is just wimpy You know what I mean, the kind that bends right in your hand, and by the time you get back to the office its a crumpled mess. Its cheap paper, and shows other people that you might be cheap in your business practices, too. Go see your printer, get a free swatch book, and feel the difference for yourself. This is your first impression, so make it a strong one! 2) Create a focal point something that really stands out to draw the readers eye. Maybe something in a contrasting color, or a unique graphic. Use your imagination. 3) Your logo should be clear and strong, and should still look great when its reduced down to fit on a card. Think about that when youre designing your logo, because it should be the same on every print item that you put out. 4) Remember, in marketing less is more. Dont make your reader work by having a lot of text to read. Use white space to balance the layout, and just give enough information so they know what your specialty is. 5) Use a highlight color sparingly, and only on the one main message you want to get across.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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