How to Make the Online Payment Process Easy for Customers

You put in a lot of effort to provide excellent products or services. The last thing you want is for customers to leave at the point of sale, whether in your store, online or elsewhere. That is why it is critical to ensure that your company's online payment gateway solutions are as simple as possible for your customers. Making this process simple and straightforward is critical for increasing sales conversion. Customers' return rate is determined by how quickly they can check out from the website. That's all there is to it!

This article describes how, in the digital era, making payments online has become a common corporate practice. Even if businesses are still unaware of the plan, considering the online payment gateway and the checkout page can significantly help the company grow.

Here are a few online payment processing methods for customers that make online payment a breeze:

Accept all types of payments from customers

It may seem obvious, but there are websites that only accept one payment method. However, data from an infographic shows that 56% of respondents expect a variety of payment options on the checkout page. Customers have come to expect and demand a variety of payment options. The days of only accepting cash for payments are long gone. Various online payment solutions are now available as a result of technological advancements. Also, with players such as UPI, mobile payments, mobile wallets, and so on, the payment space, as well as online business, is shifting more to the digital side.

Reliable and scalable online payment provider

Online payment systems automate shopper-merchant payments while securely delivering transaction data to banks and providing reconciliation to both parties. Many online payment gateway providers provide a suite of unified APIs and tools that enable businesses to quickly and easily accept and manage online payments. Customers prefer online payment solutions that provide dependable, simple-to-use, and scalable software that can be trusted by both parties during any online purchase.

With their appealing user interface, online payment providers have emerged as simple account payable and receivable software to connect with small businesses in India. This is one of the most trustworthy online payment systems available, allowing you to pay all of your suppliers, distributors, vendors, and other organizations that require payment for goods or services.

Ensure privacy and safety of customer data

This is still one of the most desired online payment solutions, namely privacy and security. To reassure their customers that their data is safe, online business owners must provide the highest level of payment security. Payment gateways must provide their platform with information about whether the payment is secure and can be tracked. Some payment gateways are PCI DSS 3.2.1 Level 1 Service Provider certified, adhering to the highest compliance standards. This provides assurance that customer information is protected through encryption and that information is securely transmitted from the customer to the merchant to the payment processor.

Instant payment makes it to the win

Payment Link is the next online payment solution. You can easily create an immediate payment link from your payment gateway Dashboard and send it to your customers via email, SMS, messengers, chatbots, and other methods. Even with a Payment Link, your customer has several ways to complete the transaction. Payment Links can be used by businesses that do not have a website as well as businesses that do have a website but need an alternate payment method.

Automatic invoice generation for instant payment

Create and send GST-compliant invoices that your customers can instantly pay online. Through the beautifully designed invoice that matches your brand, the online payment process becomes faster, and customers have a more seamless buying experience. These online payment solutions, which are ranked among the best, increase accountability and transparency in your business by tracking all account receivables against invoices paid.

Partial and full payments

Your customer does not have to worry about making a large payment all at once with the payment links provided by the online payment provider. They can pay an amount as a one-time token payment or as an advance payment. All payments made against an order are notified to your customer via email and SMS. Webhooks, on the other hand, allow you to learn about the payment status and other information. Notifications include, among other things, whether the link was enabled for partial payment, the amount paid, and the current due amount on the link. The same payment link can also be used by your customer to make multiple partial payments on an order.

Clean and aesthetic one-page checkouts 

Return to the serpentine lines near your local store. You don't want to expose your users to something similar online, do you? Keep your checkout page as brief and straightforward as possible. Aside from that, guest checkouts are a standard feature that has caught the attention of the majority of eCommerce sites today. Businesses can provide a simple and uncomplicated layout for the sign-in / guest checkout page. Allow guest users to create accounts AFTER the purchase has been completed. VOILA! Your task has been completed.

Wrapping up:

Customers can pay online at any time and from any location with new and updated online payment solutions, making them easily accessible and convenient for customers. Overall, increasing your conversion rate necessitates offering the right mix of online payment options. Customers should be able to pay for your goods and services in the most convenient way for them. To attract and retain a global customer base, you must provide a fast, convenient, and frictionless payment experience.