How to Increase Your AdSense Earnings like a Stock Broker
The AdSense triad: traffic, CTR, and CPC
There are three main factors that lead to increased earnings: traffic, click-through rate, and CPC.
You’ll hear marketing types occasionally tell you their job is: to sell more stuff, to more people, more often, for a higher price. That’s definitely how to maximize your revenue. But those are just the objectives, not the execution plan. What are the strategies for actually achieving it?
We’re going to focus on traffic and CPC.
These two factors line up nicely with volume and price in the stock market world. Your AdSense revenue is directly affected by the amount of traffic you have and the cost-per-click you’re getting.
Further drilling down, Google AdSense works by matching ads with content. A certain type of content can get more matches while others get significantly less matches. Google operates a bidding method, so the more advertisers you match with the better.
Also, it’s not just quantity but quality too. If you can attract many advertisers that are willing to pay a significant amount to receive traffic from your website the better off you are. In order to attract high paying advertisers you need to create content that focuses on high paying keywords that Google will match with high paying advertisers.
Keep your eye on the target
Before we jump too far ahead, we have to make sure we’re 100% clear on the main objective here. Otherwise, why bother?
Knowing which keywords have strong search volume, prediction of increased search queries, a high AdSense CPC, and low competition… gives you major advantages as an AdSense publisher and will nicely align you with the stock trader psyche.
When stock market traders analyze trends and spot opportunities, they make money. They know what to buy and when it will lead to profit. For simplicity, we’ll be sticking to decisions about when to buy.
As bloggers and forum publishers, knowing this sort of info in advance lets us plan our content strategy:
- What topics can we cover that are going to boost our ad earnings?
- And how can we get traffic from them before our competitors’ sites?
Thinking in terms of volume and price: traffic and CPC
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