How to Improve UI UX of your Website for More Conversions - Digital Sprout

Don’t panic! With proper skills and knowledge about how to improve UI UX for your website, you can better the conversion figure. We have got you a few factors or tips through which you can improve the UI UX of your website. Follow them, and see the difference.

Apply the tips and tricks below to improve the UI UX of your website for more conversions!

Your opening page should be tidy and clean. Generally, people tend to put as much information as they can on their opening page, limiting the exploration time of the customer. And, this can lower your conversion rate for two reasons majorly:

1. It will look cluttered and messy. The visitor could find it difficult to find out a point to focus on and get a clear message.

2. The visitor won’t try to explore the website more if you will put everything in one place.

Hence, your visitor won’t be converting into a customer. So, avoid putting everything on the plate at once. Keep your opening page minimalistic, simple, specific, and easy to understand.

The negative space or the white space is the empty area on your page. You have to be smart while using the website on your website. You would neither want your page to look empty and all-white nor would you want to fill it unnecessarily. Use your white space in a way, that shifts the focus of your visitor to something specific and relatable to your business.

The efficient white space will help your visitor navigate through your website without any difficulty. And that’s how he/she will spend a bit more time looking through your website.

Your content should be clear and transparent to the visitor. You should not have a complicated User Interface that will make the User Experience difficult and confusing. The visitor should get a clear idea about your business through your website.

There should not be any hidden or confusing fact that your visitor has to go through the content again and again! This will create a negative impact. Hence, be as transparent about your business and services as possible.

A call-to-action button is an effective tool to convert your visitor into a customer. If used at the correct place, it can be extremely helpful to increase the conversion rate. Also, add contact information at the footer of every page of your website. You should be accessible over phone, email, fax, and a physical address.

• Use Effective Visuals

Add cool yet subtle visuals to keep your visitor engaged. A good content copy is a must, but to attract visitors to read it, you need to club it with a good visual. And, we all know pictures attract better than words.

Improving UI UX design with all of the above tips will yield a whopping hike in conversion rates. There are other factors to work on increasing the conversion figure, but prioritizing the UI UX design of your website for more conversion will give you effective results. If you have more inputs or thoughts, please feel free to share. It’s always great to learn beyond our knowledge.

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