Articles

How to Improve Page Speed for More Traffic & Conversions

by Imtiyaz Alam Mind Digital Group

A large number of people get confused between page speed and site speed. These two are different from each other. Let us see how.

·       The loading of the URL content takes some time. The measurement of this time is known as page speed.

·       The overall performance of your site is represented by site speed.

Now look at some stats:

·       The performance of the site has dissatisfied a large number of customers which are nearly 79 %. They do not take any interest in purchasing from the site the second time.

·       A lot of people who use mobile phones want that within 4 seconds a site should load and the percentage of these people is 64 %.

·       A large number of people who want to purchase from an e-commerce store want that within 2 seconds the loading of the web pages should occur and the percentage of these online shoppers is 47 %.

Here are some ways to improve page speed for more traffic and conversions.

1.Always use a fast platform of e-commerce – Your site needs to load fast and so the infrastructure of your e-commerce platform should be according to that. Let us have a look at the infrastructure of an e-commerce platform:

·       For accelerating the speed of the site, an upgraded infrastructure known as Storefront Renderer (SFR) is available for Shopify to use.

Because of SFR, a 2.5 to 5 times boost in the performance was observed.

2.Use hosting that is reliable and fast – The performance of an e-commerce website can be influenced by the infrastructure and hosting service that it uses. An overall uptime of 99.98 % was observed on Shopify Plus when it used an infrastructure based on the cloud. So, by using infrastructure like this and a hosting that is reliable and fast, you can improve the page speed.

3.Use a CDN (content delivery network) – All over the world, there is a server group known as a content delivery network. Because of this, a visitor present anywhere in the world can access your site with the help of a server present closest to him. As the closest server is making your site available to the visitor, so your site loads at a faster rate.

4.Reduce the size of the thumbnail image – The issues of speed can occur when on the homepage you use a feature of carousel. If a larger size picture is present on the product page and you are required to pull it then problems happen. The loading time of the page gets affected if for the thumbnail, scaling down of the larger images becomes necessary. So, you have to reduce the size of the thumbnail image.

5.Reduce the number of images and compress the larger images – Among the total weight of the pages of your site, 50 % to 75 % is occupied by the images. That number increases if you use images of very good quality and as a result the speed of your site reduces. Here it becomes necessary to compress the larger images. If you will use lossless compression then the quality of the images will not get affected and their size can be minimized.

If someone is interested in getting the solutions of designing and developing a website then he can get a lot of help by contacting a web development company.

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About Imtiyaz Alam Committed     Mind Digital Group

570 connections, 14 recommendations, 1,607 honor points.
Joined APSense since, May 22nd, 2021, From Delhi, India.

Created on Aug 18th 2021 06:09. Viewed 269 times.

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