How to Improve Customer Experience (CX) on your Real Estate Website

by Kristen White Blogger

Satisfied clients are happy clients. They are the ones who are most likely to come back – sometimes with a friend or two. And in the competitive market, the satisfaction can serve as your key differentiator.

Customer satisfaction (CX) is essential because it provides the metrics that you can use to manage and enhance your real estate business. It is the number one indicator of how likely the client will make another purchase in the future. Studies have shown that clients who are highly satisfied end up being advocates for the business. CX reduces turnover rates as well as the negative word of mouth. It also is an effective point of differentiation in the competitive market.

If you do not care about your client’s satisfaction, you shouldn’t expect them to care about your offerings. It is the sad reality that you have to face. The good news is that we have the tips that you need to improve customer experience on your real estate business, and they are as follows.

Ensure it loads faster

We live in an age where people want instant results – think about instant weight loss, instant foods, and so on. The same mentality applies to websites. When they click on your site, and it takes more than four seconds, they will hit the back button and get off your site. So, if your site takes longer than a couple of seconds to load, you can have experts who design real estate agent websites to fix it for you.

Check for responsiveness

People use different devices to access the net – including desktops, laptops, iPads, tablets, and mobile phones. You cannot control what devices your customers use when accessing your site – but you can ensure that your website fits perfectly on all these screens. So, try doing some checks, and if yours isn’t compatible with all screens, have professionals who design websites for realtors help with that.

Pay attention to navigation

Once your loading speed and responsiveness tick, then the next thing to pay attention to is navigation. This is the ease of which your prospect moves from one page to another (or find a property they’re looking for). A good idea would be to integrate search and filter buttons so that users can find whatever it is they are looking for with a few clicks.

Use high res images

Remember, homebuyers are about to spend a fortune buying a home. They won’t waste any minute on your platform if your pictures aren’t clear.

Make it easy for clients to contact you

Many clients often have lots of questions and inquiries that need an expert opinion. So, you should make it easy for them to reach you whenever they are on your platform. Including live support, phone numbers, email address that are easily accessible can be a great way to ensure no clients leaves you site unsatisfied.

Include customer reviews

Prospects want to learn about other people’s experiences while working with you. You can enhance your CX by displaying your past clients’ reviews and testimonials.

Conclusion

Improving your customer experience shouldn’t be difficult. You only need to ensure that your site is up to date and that you are available to help your clients whenever they reach out.