How to Improve Customer Engagement with Growth Marketing Software

by Michael Lazar PR Expert

Customer engagement is the crucial goal of any marketing campaign. You can reach thousands via SMS, but there’s no point if nobody responds to your click-to-action. So, how to make people interact with your messages? These are the crucial points to remember when using growth marketing softwarev to improve customer engagement. Here are a few candid tips.

Be Accurate and Timely

If you added new products to the store, inform the clients right away. You want to offer accurate and updated information. There’s no point in sending a new item alert a month after adding the products. Most customers probably already saw the fresh selection.

You should also send the message at the right time of the day. Most owners use their ecommerce text message marketing software in the early afternoon. Also, Fridays have shown as successful days since the customers have weekends to engage with your text.

Another element of timeliness is the exclusivity of your offer. You can send a special discount that expires in a week or inform the customers of a holiday sale. It’s important that there’s an expiration date since that motivates customers to engage with your message quickly.

Add Media and Other Elements

There’s no need to be too formal in your messages. Most customers appreciate media and other visual elements in their messages. Adding emojis is a better way of attracting attention than using pure text.

Apart from emojis, you can consider adding images or even short videos. If you are selling clothes, adding a promoted product to your message can be a smart move. Even if the reader doesn’t read the message, they will check out the photo. And if they like the product, that increases the odds they will read and engage with your message.

Never Leave Out a Call to Action

The entire point of sending your message is to get the clients to the website or motivate them to place an order. That’s why you can’t afford to omit a call to action from your message. The easiest way is to add a link to the website. You can also link a specific product or sale page. It’s smart to use a link shortener since it saves you some room. A single text can only have 160 characters, which means each unit is important.

Ask for Feedback

Customers like to know that their opinion matters. That’s why you shouldn’t hesitate to ask for their feedback over SMS. If someone purchased items over your website, don’t hesitate to check how their experience was. This offers insights into your buying process and overall ecommerce experience. It can help to improve your service and attract more clients.

The easiest way to ask for feedback is to create a survey. You can use many free online tools for this purpose. Send the link to the customer via SMS and ask them to rate various aspects of your service. Don’t forget to offer an incentive for completing the survey. That will boost client engagement and ensure you get valuable feedback from your customers!