How to hire the best agent for your insurance business?

You'll need to recruit insurance agents to assist you in attracting more clients if you want to expand your insurance business. Issues like sluggish response times to client inquiries and a lack of resources to pitch new customers can hamper your growth and even cause you to lose revenue if you're short-staffed. While the need for a skilled insurance agency in Columbus, Ohio, is evident, knowing how to acquire the proper staff.

When hiring insurance agents, do not follow the herd

Most insurance companies begin their hiring process by cold phoning and mass emailing newly created agent lists. Unfortunately, while this technique may occasionally win you a celebrity, cold pitching has a lower response rate than going for warmer targets. Not to add, newly formed agent lists are brimming with inexperienced applicants who are frequently already assigned to an agency.

Utilize your imagination.

What does that imply in terms of practicality? You might, for example, invite staff members to rotate hosting a weekly video chat so prospective applicants can learn more about your firm over virtual happy hours. But, again, this may be a low-pressure approach for prospects to know about your company while also weeding out those who aren't a suitable match.

What to do when hiring

Look at what makes your present employees outstanding while attempting to find out how to hire the appropriate people. Please create a list of your top agents, describe what sets them apart from the competition, and think about the characteristics you want to look for when hiring insurance agents.

Similarly, you may look at what other businesses' agents do successfully. For example, consider hiring an insurance company in Ohio with excellent communication skills if you notice rival agencies offering webinars for entrepreneurs as a means to attract company owner clients.

Combination  of the steps

You'll need a multi-pronged approach to employ insurance agents that can help you develop your firm. Rather than cold pitching, consider a variety of recruitment methods, such as:

• Using digital and social media marketing: Make sure to target your desired demographic and tailor your recruiting strategy to different online platforms, such as LinkedIn vs. Instagram.
• Taking use of staff referrals: Employees should be rewarded for referring candidates and speaking with potential recruits. Provide value to job searchers by being open.
• Identifying top talent: Consider what makes a good insurance agent and how you identified your top performers. Then apply that strategy to yourself.

You can also ask prospective applicants to join Slack groups and discuss what it's like to work at your company. You may also broaden your scope by giving career-building advice.