Articles
How To Give Your Jewelry A Voice
by Kristen White Blogger The top goal of any jewelry storeowner should be to expose as many pieces as possible to customers. However, you also have to give the jewels the distinction they deserve. Every jewelry group should get an appropriate display. This requires careful planning and effort to organize the items to ensure every piece is noticed. It will help to capture and hold customers’ attention as the eyes from one piece to another.Principles to follow when displaying your jewelry
Understand the basics
It’s very important to avoid having empty elements and the price tags should be visible. Avoid pieces blocking the view of others by putting shorter pieces in front of tall ones. Ensure not to use tall elements that might get knocked over as your salespeople reach the case. Invest in some magnetic risers and elements to keep your displays neat and straight.
Less is more
Regardless of how much you want customers’ eyes to stay focused on your items, you have to give them blank space to rest. The trick is not to make the case too full. It’s very important to have a strong brand representation but this should not come at a cost of cluttering your display case. You have to ensure that every piece is individually appreciated. Ensure to display a single item of the same type without combining. It makes customers relaxed to shop without a feeling of urgency.
Keep styles and collections together
Do you have a range of pieces in different styles or collections? Ensure to keep them together in the same jewelry displays to promote suggesting selling. Keeping similar pieces together eliminates confusing customers. It makes it easy to understand the specific number of collections that coordinate with other items. This keeps your store organized compared to having various random SKU’s. A good idea is to group metals according to color to give customers a chance to focus their attention.
Proportionate merchandise
Ensure to use the right element for every piece of jewelry. However, the element size must be proportionate to the size of the jewelry piece. Combine all single elements using trays with multiple slots to create a wonderful visual appeal. Consider giving the premium priced items a hero display for each case. Do you have rings with side details? You can make the details visible to customers using a clip or shelf type element.
Encourage mental snapshots
Having crowded displays or items lined in rows will make the eye scan instead of focusing on a particular item. Grouping your merchandise in the best way possible will lessen scanning and create customer interest. Place the larger item at the back of the case and group corresponding items in a triangular form. After creating a discernable visual path, the customers’ eyes and brain will work together to take mental snapshots with pauses to understand the item better.
Optimize suggestive selling
Consider using the triangular concept when creating groupings of your jewelry collections. Placing the pieces of the collection in a discernable group subtly suggests to customers that the jewelry pieces match together. This will make the customer make more purchases in your store. The trick is to place less fashionable pieces together to create loosely coordinated suggestive selling. This will ensure that you get old of old stock that might have taken much longer to attract customers.
Complete the look
Finally, after properly arranging your items in the displays, it’s time to complete the look in your store. this requires covering all dashboards. Place same color boards to create cohesive displays that will pull your brand presentation together. Changing the color of the baseboards is the quickest solution to freshen up your look. Do this quarterly to make customers notice the new look in your store every time they come.
Some common jewelry display mistakes to avoid
- Buying wrong display cases
- Failure to rotate out the pieces
- Overcrowding the displays
- Not offering proper lighting
The wrap-up
Your display can make or break your jewelry store. Understanding how to organize your store and display cases is the trick to make your items more appealing.
Additionally, appropriate display arrangement makes all pieces visible to encourage more sales. Keeping the same type items in the same collection and optimizing suggesting selling will catch customers’ eyes to make your items more appealing.
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About Kristen White 
Blogger
285 connections, 0 recommendations, 1,021 honor points.Joined APSense since, August 19th, 2016, From Chicago, United States.
Created on Apr 12th 2019 02:08. Viewed 366 times.
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