How to get more customers for your hair salon with more positive reviews

 

It shouldn’t come as a surprise that customer reviews play an enormous part when it involves getting new clients to trust you with their beauty over 90% of bookings attend venues that have 21 or more customer reviews. Visit customer generation software if you need one.

Reviews are an incredibly powerful thanks to promoting your business to new customers, and even get more out of your regulars (did you recognize that clients are willing to pay significantly more for services when they’re confident they’re in safe hands?).

Despite your impeccable skills as a beautician or hair stylist, your salon isn’t receiving the pedestrian traffic necessary to get the profits you desire.
As a business owner, you’re always striving to be better — and as a beauty expert, you aim for perfection in everything you are doing. Therefore, albeit your salon is performing quite well, you’re always seeking out new techniques that will help attract people to your business. If you are looking for review management software for hair salons.



At Loopy Loyalty, we work extensively with many hair & nail stylists and wonder professionals.

1) Identify pain points
Identify your clients’ pain points and address how you'll help them directly through social media and paid ads. If there are other salons and spas in your area making the market competitive, finding business differentiators and identifying client pain points like distance, price, membership options, booking flexibility, online booking, and convenience will help guide your direction on the way to effectively market your business.


2) Sift through your social
Look through your followers and see who has and has not booked a meeting with you and reach bent those who haven’t! Ask your stylists to look through their followers on Instagram also and message their highly engaged followers who have yet to book a meeting. For another boost, confirm that you’re using geotags and hashtags that are searchable and specific to your area, your service specialties, and trending hashtags to urge easily noticed.


3) Host giveaways
Giveaways, contests, and branded hashtags are all amazing ways to get a social buzz. Put together a little basket of retail or offer a free mini service and host a social media giveaway. Require entrants to tag two friends, re-post your post to their story, and use your custom business hashtag to enter! It’s the fastest thanks to spreading the word that not only your business may be a wonderful place to travel for beauty and wellness, but that you simply look after and provides back to your clients.

4) Go mobile
Mobility is critical from ensuring your website works on their phone to form a mobile-friendly environment in your business. By allowing guests to simply book from their phone using Online Booking, you’ll never miss a chance again! The industry is blending luxury and convenience during a whole new way.


Want to require mobility a step further? Incorporate mobility into your salon once you’ve obtained these clients! Utilize a salon or spa software like Meevo 2 to include Mobile Check-Out from anywhere in your business to make an easy and streamlined process that will keep them returning.


5) Referral and Rewards Programs
Offer your clients rewards for referring new clients to your salon. you'll add this into your already existing Membership and rewards programs, or create one from scratch that incentives your loyal customers to usher in their family and friends for each day of beauty, relaxation, and pampering. Instating a well-thought-out program won't only usher in new clients but increase the frequency of visits and loyalty in your already existing ones.


6) Managing online reviews
Maintaining a positive presence online will attract new people to undertake your salon or spa. confirm to proactively manage your reputation by monitoring and answering clients online. Keep all of your business information like working hours, contact points, and counting on the web site, a lively button that permits clients to access your site or book a meeting directly from that third-party platform.


7) Get a business a facelift
Following managing your online reputation, you ought to also update your website to match your messaging and make an excellent first impression. confirm it’s easy to navigate, that pricing is out there to look at, that each one of your services offerings are up-to-date, any special offers or deals happening, which you maintain a clean and professional look and feel, which there's a transparent call to actions that ask website visitors to book appointments.

Don’t be afraid to ask (at the proper time)
Step one? confirm you’re asking. A customer could be incredibly proud of their experience at your salon but they’re also often busy – it'd not occur to them to go away you a review without a small nudge. It’s not rude to float the thought.

That said, when it involves getting an excellent review, timing is everything. Too early and you would possibly come off as pushy. Leave it too late and they’ll have already begun to disengage, lowering your chances.

For salons, that perfect time is typically a while while they’re on their answer (maybe stopping past the front desk) after treatment’s gone well and that they feel great. allow them to make the primary move – once they make a positive comment face to face or on social media afterward, ask them politely if they’d wish to leave you a review, and the way much it might mean to you.



Make it easy
Asking at the proper time is all well and good, but you’ve also needed to keep the method as painless as possible so that they don’t hand over halfway. Something as simple as a pleasant card they will fill out right there in-salon or a fast and easy-to-use form on your website will go an extended thanks to pulling in additional reviews – the fewer steps the higher.

To make things extra smooth, give them an easy structure for a way they will rate you: rather than just a blank comment box, splitting things out into a few of various sections can help make their reviews more focused. Think small sections for ‘Stylist’, ‘Treatment’ and ‘Overall’. Not only will you be learning about what bits of your business are working best, but you’re also more likely to urge some more sweet quotes to use when it involves sharing your reviews.

(Pssst. If you’re a Treatwell partner, we’ll send your customers review requests automatically at the proper time after their appointment, so you'll grow your online reputation without having to lift a finger. It’s only one of the ways we assist you to grow your business brighter. determine more.)

Speaking of which…



Promote great reviews
This one’s a no brainer. Don’t be shy about sharing and shouting a few glowing reviews – it’s the last word seal of approval from a client. Not only did they enjoy their treatment, but they also enjoyed it enough to allow you to know. Share those stars with the planet. New customers like to see a salon is trustworthy and professional before they book.

Social media is ideal for this (bonus points if you'll personally tag the reviewer to mention an enormous thank you), but it doesn’t need to stop at Instagram. Try including the simplest reviews on your website, in emails, in your window display… anywhere a client might plan to make a booking.

Focus on reviews that say the foremost about your professionalism and positive vibe – these are those which will resonate the foremost with new customers.

Pro-tip: attempt to choose recent reviews (within a previous couple of weeks) to market. Posting reviews from last year may need the other effect on building trust.



Keep your staff motivated
It’s not just your clients who appreciate an honest review. Share great customer feedback with your team, especially if they mention someone by name.

Recognizing and celebrating good work is significant to your team enjoying their jobs and putting their best in – and it’s a simple thanks to allowing them to know you’re noticing their diligence.



Learn from honest feedback (and respond publicly)
It’ll happen at some point – bad reviews are just about unavoidable for any business. Clients are often tough to please sometimes, and mistakes are a reality. But simply because feedback is negative doesn’t mean it’s not valuable – quite the other.

Use bad reviews as learning experiences, and pay close attention to which problems keep arising – then take action to repair them. fairly often, the foremost important feedback you’ll receive isn’t about what's working for your salon, but what isn’t.