How to Get Benefit from Mobile Marketing for Your Business

by Manoj Singh rathore Digital Marketing Head and Founder

Mobile marketing offers a very personal kind of interactivity for relationship building together with your prospects. It's not merely about bombarding folk with text SMS marketing messages.

The statistics have been pretty convincing and competition in the mobile direct marketing stadium continues to be comparatively low.

Growth in mobile customers

World wide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer proprietors, especially home internet ready.

Gartner, the IT research company, predicts that over the subsequent 3 years over half current internet users is going to be accessing the web via mobiles and other handheld devices.

It's a worldwide trend. BuzzCity's recent poll challenged 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90 percent had directly purchased products or services via their mobile.

The trend in mobile marketing

It's no surprise really that the fastest growing marketing technologies and emerging channels are all mobile, rich media and social media. You want to execute an internet search on a number of the popular keywords for the internet marketing and online home business industry to see how these methods are being adopted with enthusiasm by marketers.

Despite the rapid increases in the possible audience, "mobile marketing" is a relatively new practice. The term describes marketing online or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in significance with over 30% of marketers surveyed already using some form or other of mobile marketing and lots of sources of information (magazines, and services offered to support them.

Yet, mobile advertising has grown within the past 12 years (nearly 100 percent in the united kingdom), despite the economic recession. The total is small compared to advertising on the internet, which last year was higher than that used on TV.

The response out of marketing vendors isn't much behind. For instance, 84444. Com recently launched its Do-it-Yourself mobile marketing campaigns which can be run out of the convenience of a desktop computer.

How to tap into the mobile market

Anybody in business should always be looking for new ways to reach out and touch with their customers and build attention from new prospects. And mobile marketing may just be the gold ticket.

Mobile marketing, you could assert, is perhaps a rather more captive audience. Whenever some one has their own phone in their hand and downloads per page, they are much participated than on a desktop based website. It's a much more powerful direct response tool than the internet.

Conversions from mobiles compared to web or email marketing are five times higher. And, clearly competition is much lower because nobody really knows about this.

source: http://benefit-from-mobile-marketing.cabanova.com/