How to earn revenue from apps?

Posted by James Parkar
2
Dec 2, 2015
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Ever since the popularity for mobile phones has increased, the popularity for mobile apps has also touched the highest limit. Developers have earned significantly by creating innovative and productive apps that are designed to make ones lives easier. But the same is not applicable to all the developers. There are many who are still unable to make a living out of mobile application development. In this blog post, we will look in to detail the factors that have contributed in making app developers financially successful.

Highest Earning Platforms

A stiff competition is going on between iOS and Android in the global market. However trends suggest Android to be closing the gap with iOS platform. IOS is still at the top of the list as the most revenue generating mobile operating system platform. Windows Phone and Blackberry 10 platforms are not suitable to earn a decent financial return as far as mobile app developers are concerned. Mobile browsers are still second in place of the highest earning platforms, but still it is not the best choice for start-up mobile app development companies as they would not be rewarded as expected since most of the businesses choosing mobile browser would already have a decent performing desktop website version. Android is the best choice when it comes to generating revenue from mobile app development because of its growing popularity and availability of large number of clients.

Highest Earning App Categories

To simply mention the top earning app categories, there is no doubt that enterprise apps, productivity as well as business apps would be on the top of the list. But surprisingly, the ‘others’ category are also finding enhanced interest among users. Studies suggest developers who are focusing more on creating apps for ‘other’ categories are doing well in the market. Similarly, developers will have to watch out for the ‘health and fitness’ category where the competition is still less as users are always on the look for new strategies that might help them stay fit. However the chances of success in the social networking segment are slightly less as some of the major social networking websites are still the favorites for users.     

Highest Earning Device Types

It is obvious that most of the apps are accessed through smartphones, but that does not mean that developers would be able to generate revenue by creating smartphone-based mobile apps. The prospects are high on creating applications that are designed for users making use of tablet computers. There are several factors that give tablet users a slight lead compared to smartphone users. The factors include lack of competition, increasing popularity for tablet apps that focus on the enterprises and thereby providing enhanced experience for users on the larger screen of their tablet device. Developers can also create apps that comes under ‘Games’ category and is also highly sought after category for the tablet device users.

Highest Earning Revenue Models

The highest earning revenue models are probably the apps including enterprise apps that were successful in getting pre-installs on the devices. Contract work is yet another model for generating better revenue on a monthly basis. But the app would probably belong to a third-party company and only least risk is involved for developers in creating mobile apps on behalf of such companies.        

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