How to Do Effective Social Media Marketing For Real Estate Agents in Pakistan

by Deal and Deals Leading Real Estate Marketing Agency

The real estate sector of Pakistan is currently booming. The main reason for this exponential growth in the real estate transactions is perhaps the introduction of reforms packaged with tax relief initiatives. The current surge in the real estate sector of Pakistan has not only motivated new and veteran real estate investors to invest in the market but it has also opened better business opportunities for real estate agents as well. According to the some of the experienced real estate agent, now is the best time to boost one’s career as a real estate agent as there is ample supply and demand of properties in the market. The internet has changed the way the real estate agents used to work. Before the advent of internet, it was basically a tedious circle of newspaper and conventional media advertisements bundled with long conversations with the clients on fixed line telephone. This has all changed now. The internet and particularly the social media has changed the rules of real estate marketing and sales in Pakistan. As a real estate agent in Pakistan, you are now required to be an avid social media user in order to stay in business. According to one of the latest researches regarding the social media penetration in Pakistan, there are around 37 million users of social media in Pakistan with the count increasing by the minute. Although Pakistan is largely an agrarian country but due to a powerful internet infrastructure, the social media has found its own discourse among the rural population of Pakistan as well.

For new and veteran real estate agents, using the social media to generate leads and prospects isn’t a choice any more. It is actually a need. According to technology researchers of the country, the end users and buyers of real estate in urban hubs of Pakistan are taking it to social media and internet for analysis of their pre-purchase decisions. This means that as a real estate agent, you must be able to connect with the perspective buyers and sellers of property on the internet or social media in order to score business for yourself. The social media is indeed the way forward for the real estate agent of Pakistan at large. Here are a few effective ways the Pakistani real estate agents can use to market their properties and services.

Although there are a number of social networking apps and channels, but Facebook is the one that you should focus at start to score some valid leads. This is because most of the Pakistanis in Pakistan and abroad user Facebook for their routine social networking and also make their decisions informed by this platforms. For instance, if you are a real estate agent that deals in Capital Smart City Islamabad, then the best way forward is to make your page on Facebook and run paid ad campaigns to the demographics that might be interested in your offerings. The advantage of Facebook marketing is that you have the ability to surgically narrow down the target market based on their location, preference and income group etc. Similarly, if you are a real estate company marketing different property products, the user of Facebook will remain the same. You should learn about paid advertising on Facebook and generate leads.

YouTube is a revolutionary product of Google driven by video content creators throughout the world. As a real estate agent or specialist you should start creating videos for your properties and also giving free investment plus technical advice. According to the technological surveys and researches, after Facebook, YouTube is one of the most preferred social media channel among Pakistanis at large. For instance, if you are a real estate agent located in Islamabad and you are selling Blue World City then you should make multiple videos on YouTube explaining various aspects of the housing society. Your videos can range from explaining the exact location of Blue World City to settling down dust on the RDA NOC for the society. You can be as creative as you like and win many prospects from the use of YouTube.

Another thing that you can do for capitalizing on the social media for your business is to enter the conversation where your expertise can help other people. There are many social media tools out there which can help you surgically target the keywords for the questions that people are asking. For instance, if you deal in Park View City Islamabad and some one of twitter or Instagram is asking for purchasing advice on the matter in a conversation, then it is ok to barge in give your own advice regarding investment in the housing scheme and any pros and cons that might be useful for the person who is asking this question. This will not only help you score prospects for your real estate business but will also help you establish yourself as an authority over the subject.

Another way that you utilize social media is to protect yourself as a social media influencer brand. This means that you should take help of veteran graphic designers and social media professionals to project you as a brand that knows the stuff which others done! For instance, if you are a real estate agent from Lahore and are dealing in Lahore Smart City, then you should employ some good graphic designers, PR people and social media professionals who can make content that projects you as an ultimate specialist of the housing society. For this, you will need a branded website, branded social media channels and a full on branded YouTube channel to make your voice count as an influencer. You can also collaborate with other social media stars from Facebook, YouTube, and Twitter etc. for your projection as a real estate specialist for the region you are trying to rank for. This will definitely help you gather and garner more leads and you would also be able to grow your real estate business to new heights with this method.