Those days are gone when SEO used to be simple. That all transformed when Google initiated to encrypt its information and leather keywords from website holders. Now, the information available is just a hint of the wealth of information which we used to have access during our happy days.
But thankfully, you don’t have to cry about the change as you can still access some of the data that Google hid from you. However, the first priority of all SEO companies should be their own website and customers and this doesn’t require any huge information awareness.
But if you dream to see yourself ranking among the top positions in the industry then you should definitely be aware of the various techniques that your competitors are using to grab the competition.
This will not only assist you in beating them by developing better tactics but also at the same time this would be really beneficial for your own company as well.
Let’s learn some of the strategies which would definitely help you to uncover your competitor’s strategies:
1) Get creative:
Your competitor won’t just sit back and tell you about all his exclusive strategies. You need to be very smart and at the same time very creative to get things out of his mouth.
2) Find alternate directories and indices
Many websites generate another directories with the help of their SEO companies, which comprise pages precisely optimized for SEO. Discover your competitors’ directories to see how they’re driving their traffic.
3) Examine the metadata
Browse through your opponents’ sites to check their Meta tags and other details. Getting awareness about your competitors’ website structure and other insights can help you better comprehend about their SEO objectives.
4) Knowledge Is Power
After you successfully dig up some information on a competitor’s SEO approach, use it to your maximum benefit.
5) Boost Your Web Traffic
When you study how competitors get in their traffic, you can easily utilize that information in your own business to match up the playing scale.
6) Improve Your Online Reputation
Make sure that the current online information about your business is truthful and up-to-date as customer’s first interaction with your brand happens online. Control and manage the information that is visible to them as a part of your effective SEO strategy.
7) Utilize Absorbed Data to Manage Content and Ad Acquisitions
Search data goes more than just the keywords. Try to acknowledge the user intent data as it can provide your great details about the people’s thinking regarding your business. Also, having knowledge about competitor’s search data helps you further to make refined guesses about their customers’ targets, which ultimately permits you to promote your brand more advantageously.
As you learn further about competitors’ organic search traffic, take benefit of that information to drive a better share of customers to your company.