How to Develop Buyer Personas: An Ultimate Guide

by Micha McLain Websites, Funnels, & Marketing for Business Growth

Whenever you consider a buyer’s profile along with insights into their purchase behavior, you gain some clear perspective on how to earn their business.

 

It’s the best way to kick off your content strategy, but part of your success is how you craft buyer personas. This shows a higher understanding of your target audience, allowing you to build campaigns around what attracts your audience the most.

According to a recent study by Mark W. Schaefer, only 3 to 4 buyer personas correlate to 90% of your sales.

We’ll show you how to develop these buyer personas so that you can see higher conversions and revenue from your online campaigns.

What Is a Buyer Persona?

A buyer persona is a collection of characteristics that applies to a group of people who are more likely to engage with your advertising and buy your products.

Simply put, it’s a profile of your #1 customer and who will most likely be interested in your offer.

When you create a buyer persona, you start to tailor your marketing efforts around the hundreds of thousands of people who will match your ideal customer.

While it’s not an exact science, there are millions of targeting factors, and whether you choose Facebook’s targeting platform or go through a data storage platform, you can eventually pinpoint your audience based on the characteristics underneath each buyer persona.

Complete Guide to Developing Buyer Personas

The basis of buyer personas is simple. You want to know who you are aiming your marketing dollars at and why. How else would you sell your brand without knowing who it’s for?

When you connect with your target audience, you want them to know that your brand can meet their needs and provide solutions. If your campaign illustrates this clearly, then your prospect is more likely to take action and convert.

When learning how to develop buyer personas, the first step is to always learn more about your audience.

Here’s a step-by-step guide to creating your own buyer personas and taking your marketing strategy up a notch.

1. Start with Market Research

A buyer persona is a short term for a buyer’s “personality”.

All of the characteristics and insights that you gather about your audience will go into creating a full profile with a name and several bullet points about their demographics, interests, purchasing behavior, favorite brands, and so on.

To learn more about your customers and what they’re looking for, there are several market research tools available online, including:

• Surveys
• User polls
• Social media polls
• Site analytics (Google Analytics)
• Social media analytics (Facebook Insights, Instagram Analytics, etc)
• Market research agencies
• Typeform
• Ubersuggest
• AnswerthePublic.com

 

Marketer’s Tip: If you need help on how to conduct market research, we suggest working with an agency that can quickly develop these buyer personas and even create audience lists for you to upload into Facebook, Google, and other platforms that allow custom audience lists.

 

Research shows that personalized campaigns generate 18 times more revenue than any general broadcast campaign, so it’s worth it to spend time on market research and really nail down the characteristics of buyers who will like your products.

 

SurveyMonkey is probably the top market research tool at the moment because of their user base and the suggestions they offer on how to phrase questions to ensure that you get the best response.

 

2. Study Your Own Customer Analytics

The other top resource for information on your buyers is your own customer data if you have a CRM, but visitor analytics from your own website is also helpful.

 

For example, depending on your opt-in forms and how you collect customer data, you most likely can tell where your customers are from, what they purchase, when they purchase, and what products are their favorites.

 

If you collect information on birthdays, you may even know the age range.

 

You can also tell by their cart totals what their budget is typically and how they like to spend their money.

 

With Google Analytics installed on your site, you can also see visitor data, including site referrals, top pages, top products, page viewing time, bounce rates for different pages, devices used, browser information, and other demographics.

 

With Google Studio, you can also visualize the entire customer journey and isolate what pages or options give customers “friction”, leading to cart abandonment.

 

These are important insights that show you what your customer likes on your site, but you also start to see the metrics and key performance indicators that matter to your business.

 

We help businesses get 2-4x growth using our proven 3 phases method utilizing web, funnels, and paid and organic traffic to produce consistent leads! Websites, Funnels, & Marketing for Business Growth at Search Click Grow

 

To read full Article you can click on the link How to Develop Buyer Personas: An Ultimate Guide

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Mar 25th 2021 00:49. Viewed 355 times.

Comments