How to Design a Logo: 5 Steps to Create a Logo You Love

by Lalbabu Prasad SEO Executive

So you wish to style a logo for your company or organization. If you've got the resources, our first suggestion is to rent or commission a designer. Designing a logo could seem simple, but ask any good designer and they’ll tell you it’s not. the planning process rarely is.

Plus, you get what you purchase, and we want you to possess the simplest.

But if you wish to begin building your brand’s visual identity and hiring a designer isn’t an option for you, we’re here to steer you thru it. We asked three designers with a combined 25+ years of experience to share with us how they design a logo.

What they said may surprise you.
How to design a logo
Here are two things to stay in mind as we dive in:

Design could be a lot of strategy. Yes, you may must create something visual at some point. But the lion’s share of the work is strategic, especially at the start. Be prepared to try and do more thinking and decision-making than drawing.
You’re not just designing a logo. Remember that the brand is barely a part of a bigger sensory system, and its individual pieces all must work together.
To do this right, you’ll want to figure in phases. While every designer’s process looks different, the one we’re visiting guide you thru has five phases:

  1. Discover
  2. Explore
  3. Design
  4. Refine
  5. Define

Every phase has its goal, process and deliverable. We’ll outline why each phase is very important, the series of actions or steps you wish to require, and therefore the final deliverable you’re working toward—which you’ll need for the subsequent phase.
Phase One: Discover
The discovery phase is that the “question” phase. Designers use this point to tease out the maximum amount context and background as possible to completely understand their client’s company or organization, its values, business, brand attributes, etc. this is often also the time to pose preliminary design questions about the required look and feel, all possible use-cases and any must-haves or special requests.

For you, this may be more of a self-discovery phase. Your goal is to own a solid understanding of who your company/organization is, what you suspect in, what you wish to accomplish and the way you would like to urge there. Remember, you’re not just designing a logo. You’re shaping your brand identity.

While you'll think you recognize these items, I encourage you to travel through the exercise of writing your answers down. My guess is that there’s some belongings you haven’t considered.

Ask yourself:

Why does one want and/or need a replacement logo? What’s the catalyst for this design?

What is the meaning/story behind your company name?
Who are your target audiences?

Who are your main competitors?

What are your goals for this new logo? How will “success” be measured?

Who are your 3-5 top brand “role models?” Who’s look and feel does one admire?

What does one want people to feel once they see your logo?

What are the values you want your brand to express?

What are the unique characteristics of your brand’s personality?

For example: Is your brand refined, curious, nostalgic, vibrant, etc?

This is an excellent resource to assist you explore this more.
What will be the most use-cases of the logo/visual system? Social? Website? T-shirts?

Context matters!
Any special requests or must-haves included within the design? If a visible refresh, anything to keep up from the previous iteration?

After you’ve answered these questions, you’ll summarize the answers during a creative strategy that gives a general overview of your business. you may include: your objective for the planning process, the tone of your brand, visual considerations and an early vision for the planning system and logo, including any themes that surfaced during this phase.

Not only will you employ this strategy document to guide your next phase, you’ll also use it to guage your success throughout the method. At the tip of every phase, evaluate your deliverables by how well they fulfill the vision established within the creative strategy. When personal opinions and preferences inevitably arise, refer back to the current document to remain objective.

Phase Two: Explore
This is your research phase, but “exploration” sounds more exciting. And it is, we promise. The exploration phase might just be the foremost fun and—as someone who’s embarking on this design process solo, and possibly for the primary time—the most helpful.

Essentially, you’ll be turning your focus outward to encounter and explore design call at the globe. Your goal here is twofold: Get educated and find inspired.

Start simple by googling basic design principles. Read au fait the basics like style, color, and typography.

Our designers mentioned that certain principles of color theory are often especially helpful for logo design. Different colors evoke different emotions and behaviors, helping you create the specified emotional response from your audience. It’s fascinating stuff, really.

sprout social logos
For example, blue inspires trust, dependability and authority. It’s no coincidence that blue may be a popular choice for banks, credit cards and software. Green evokes feelings of peace, growth and health. Companies like Whole Foods and BP use green in their branding to strategically communicate tier of take care of the earth.

Discover which color will elicit the sentiments you would like from your audience.

Once you’ve got a handle on the fundamentals, start gathering intel. Look first to your immediate competitors, then to your broader industry. Don’t just study logos. Experience the complete sensory system by observing brands across multiple channels, ie. website, different social media networks, etc. Take notes. What elements stand dead set you, both good and bad?

Next, look outside your industry. Explore what’s trending among the planning community. Look to websites like Dribbble, Behance and different for recent creative work from the world’s leading designers. Search #logodesign or other related hashtags on Instagram. the web site 99designs also incorporates a discover page for design inspiration you may find useful.

If you are sick and tired of searching for the top logo design companies in the USA, then you are not alone. So many people are in the same situation as you are, but luckily, your search is now over. We are proud to say that we are one of the best logo design companies in the USA, as we have years of experience.

Sponsor Ads

About Lalbabu Prasad Advanced   SEO Executive

51 connections, 2 recommendations, 191 honor points.
Joined APSense since, January 11th, 2022, From Jaipur, India.

Created on Jul 19th 2022 00:25. Viewed 184 times.


No comment, be the first to comment.
Please sign in before you comment.