How To Create A Successful Explainer Video Today

As the video production industry in Utah and elsewhere understands, a video can be a great tool for marketers. Sometimes, an explainer video communicates a company’s product or service better than text, pictures or any other medium. Creating an explainer video can be quite simple and according to Wordstream, may boost conversion rates by as much as 144 percent. 

There are many types of explainer videos that video production companies in Utah and across the nation create. The main types include live action, animated and whiteboard. Live action explainer videos feature real people explaining the clients’ product or service. These videos usually work best with products that involve human interaction. 

Animated explainer videos are the most common type of explainer video. Often, video production companies use beautifully designed and creative animations to describe the products. Often these products are tech products or physical objects. 

A whiteboard explainer video is low in cost and probably the easiest to produce. The film involves drawing and filming the product and its descriptors on a whiteboard. If you want to watch examples of such explainer videos, make sure to check out Kickstarter as most Kickstarter pages have one. 

To create a successful explainer video requires several steps. First, make sure you create a script that is focused, memorable and poignant. Make sure the script is tailored to your target audience and actually educates viewers on what the product is. You don’t want to leave viewers confused. Most explainer video scripts are no more than 90 seconds. Use simple yet conversational language. 

Once you have fine-tuned your script, create a voiceover of the script. Many video production companies in Utah and across the nation have go-to actors and actresses for recording. Make sure you hire someone who fits the tone of the brand. Once recorded, those in video production will then put the voiceover over the graphics, often adding music and extra sound effects. 

After finishing your video, reviewing and editing, post your explainer video on the homepage of the product site. Measure engagement and performance of the video so you can make sure it is successful in generating sales. 

You may even use these videos for pitching to other clients, sharing on social media or on your own video production company’s blog. Make sure not to limit your film to just the products’ homepage. You may even make a series that keeps viewers from Utah to the East Coast actively engaged with your brand. The options are endless; all that remains is to start creating.

Saja Chodosh  writes for Fusion 360, an advertising agency in Utah. She writes for many other clients as well.