How to Conduct a Successful Website Audit

Before launching an online marketing campaign, it's important to make sure your site meets certain requirements. Otherwise, regardless of your efforts and the money you invest, you will not succeed. So to save money and time, make sure your site is well-suited. With seo checker everyone can conduct their website audit.

Here is a checklist to consider when auditing an SEO site.

Metadata

Web crawlers pay special attention to metadata when browsing your site. Metadata are special blocks of text that are not normally visible to the average user and are commonly used to describe the content of a web page. The title, description, and keywords are the basic metadata.

Metadata plays an important role, especially when it comes to a website. Based on the title and description, most search engines generate snippets that appear in search results. The headline should include the best keyword on the landing page. The description should also include a keyword. You must add up to 10 keywords to the meta tag associated with that page.

Subject matter

Important pages (home page first) should have an h1 title that includes keywords. The landing page should also contain text (at least one paragraph) containing 3-7% keywords. But here it is better to rely on human perception, ie. If the text can be read normally, this is probably what you need.

It should not be emphasized that the content must be unique and not repeated on other sites or pages of the same site.

Duplicate URLs

Each page of your site must have a URL. If one page and one page have multiple URLs, such as / articles / and / blog / articles, the crawler may consider the duplicate and infer the location of both pages.

There are many ways to solve the problem. The first is to avoid indexing these pages. This can be done using a robots.txt file or using the nofollow tag in the header.

Another way to solve the problem is to use rel = "canonical" with a link to the desired page. This way, search engines will know which page is the primary resource and index it.

Site speed

The speed of your site is a very important factor. Google and other search engines take care of user convenience and thus reduce the location of slow sites. In addition, users will not wait long.

It is estimated that if a page takes more than 5 seconds to load, users will now close it before displaying its contents.

There are many aspects to site speed, including the amount and customization of graphics, hosting congestion, and the speed of your site's code. In addition, cache and compression settings affect site speed. Google offers a great service that lets you test your site speed, especially insights into page speed.

There are several services that offer A / B split testing that will help you determine the most effective place to place certain elements on your page. This method focuses on redirecting certain users to an alternate version of the page. After a while, when you have enough data, you can analyze which version works best. This way, you can test the effectiveness of the new design before creating the original site design.