How to Collect Valuable Data with Post-Event Survey Questions

Your event may be over, but that does not mean it is time to kick back and relax. In fact, it is already time to start planning your post-event approach, particularly your post-event survey. You don't want to let interested people walk out the figurative door after all the work you have put into arranging your event. Why? Because that means squandered marketing and planning time.

Why are post-event surveys important?

When it comes to collecting feedback after an event, surveys should always be your first choice. It is the simplest and most efficient way to get unbiased, unfiltered feedback on your attendance and their event experience. Here are some excellent practices for getting a high response rate on your post-event survey according to the experts of event management companies in Kolkata.

Dividing your survey into sections is a good idea

It is likely that your survey will cover a variety of topics. After all, your event consists of several components (promotion, registration, content, and attendee experience, just to name a few). So the last thing you want to do is condense everything into a large list of unstructured questions. Divide your survey into sections, determine which themes you would like to cover, and then group your questions accordingly. Going back to your event plan and defining what categories you want to cover is an excellent place to start.

Ask clear questions

It is the last thing you want to come across as inept, especially after all the work you have put into arranging your event, and it is a sure-fire way to turn off even your most devoted guests if the post-event survey is not up-to the mark.. The experts of event managements such as Indian wedding planner can help you ask questions that are both clear and precise.

Use different question formats

Begin by identifying what you want to know and then putting it into simple terms. Remember that for a post-event survey, less is more, so do not go overboard. Then, once you have finished your first draft, show it to your coworkers. Request that they review the copy to ensure that it is clear, and that they complete the survey as if they were a previous attendance. We are talking about having closed and open questions so that you can get quantitative and qualitative information. The former is easier and takes less time to gather, whereas the latter provides more detailed information. In general, you will want to include more closed questions, such as multiple-choice, ranking order, and linear scale, to make it easier for participants to complete the survey.

The ultimate idea is to keep the entire process simple and easy and comprehensible. So, try and give a smooth experience to the attendees in filling up the survey.

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Created on Aug 15th 2021 22:51. Viewed 141 times.

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